Donald Hogan

Innovation driven – I have to create. I have to improve. Whether myself or the tools and objects we all have to interact with to live our lives day to day, innovation drives progress and some of us can drive innovation. It is our responsibility to speed headlong into this pursuit if we find it is within us.

“Why” not “How” - At this point in my design career I've learned that asking “why?” with sincerity and humility will more often than not lead to the perfect “how”.

Genius level intellect – OK maybe I'm not a genius. I do however possess the ability to take a large number variables and in record time, distill it down to the simplest equation. Whether its managing talent to work together toward and end-goal, or managing suppliers, design intent and customer expectations to deliver a stellar product which nails targets, I can solve complex problems like you wouldn't believe.

Bikes in my blood – I am more comfortable on two wheels (pedaled and motorized) than I ever have been on my own two feet. I've been riding and wrenching bikes for over 15 years and have a voraciousness for cycling and it's vital impact on the world that few others can claim.

I am a listener and a leader – Speed is not the same thing as efficiency. I feel that listening is important, not just for a good relationships, but to enable team members and partners to make the best choices. I lead efficiently and deliberately by first listening.

Simplify – Simple does not have to mean bare. To me simple means pure in function and by extension pure in form. Ideally to me, form doesn't follow function or vice-verse, form and function should be united in perfect synergy.