Marketing email
(Spec piece)
Image source: www.thehudgens.org
Brand: Hudgens Center for Art & Learning
Project type: Marketing email for new exhibit
Target audience: Local men and women who appreciate art and are excited about premier collections. They mainly live in the suburbs but they enjoy the city life of Atlanta and visit galleries a lot. They signed up for this email list while at a showing. Some are familiar with the featured artist but most are probably not.
Business goal: Get reader to RSVP to event
Copywriting strategy: Use descriptive language that inspires interest in a new art collection. Share details of the art work without revealing too much. Promote as a must-have, fun night out. Give it a sense of urgency encouraging immediate RSVP. Include CTA button for easy click-through.
