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About
Copywriter for an advertising agency in Atlanta, GA, helping nonprofits raise funds via digital and print marketing campaigns.
Attract visitors to your landing page with effective SEO copy.
------Persuade them to take action, like join your email list or even make a purchase, with words that convey value, reliability and trustworthiness.
Drive sales with powerful product descriptions.
------ Convert readers to buyers with copy that answers questions and removes doubt.
Stay at the top of your customers’ minds with marketing and promotional emails.
------ Win repeat business with engaging copy that speaks their language.
My nearly 5 years of copywriting services include copy for web pages, product descriptions, landing pages, and newsletters.
I also create value-adding content like articles and blogs for brands that want to establish an authentic relationship with their target audience. -
Education
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Bachelor of Science CommunicationFlorida State University
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Bachelor of Science EconomicsFlorida State University
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Experience
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Copywriter - Direct ResponseMarkeTeamAtlanta, GAOct 2021 - Present (4 years 8 months)-Conceive, develop and produce copy for digital and print campaigns adhering to brand style guides
-Write copy for testing of new, on-brand concepts against existing controls
-Create copy for print direct mail, digital marketing campaigns including email series and social media, landing pages, lightboxes, Google display and search ads
-Work with art director to proof and review final creative deliverables before submission to client
-Contribute to quarterly strategy meetings with account teams for concepting and creative direction discussion -
CopywriterDonisha Chamberlain CreativeAtlanta, GANov 2018 - Oct 2021 (2 years 11 months)Serving as creative copywriter. Building brand awareness, writing email copy for all phases of marketing funnel, using SEO best practices in web copy, and crafting copy for print and online ads.
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Surveillance Administrator (Compliance)Primerica Financial SvcsDuluth, GAMar 2010 - Nov 2018 (8 years 8 months)-Analyzed securities reports and wrote detailed case summaries explaining why certain scenarios indicated questionable agent practices
-Used interpersonal skills to effectively communicate findings to the Surveillance Review Board (consisted of senior-management level employees and compliance attorneys) for their evaluation
-Collaborated with various departments to resolve issues involving mutual funds, annuities and managed account transactions -
Freelance CopywriterRed Bank, NJJan 2018 - Jul 2018 (6 months)-As Blogger, wrote engaging copy about children at risk for neglect and/or abuse, compelling readers to act on suggested ways to help
-Created copy to support major fundraising and marketing initiatives (event launch emails, landing page, social media posts – Twitter, Instagram, Facebook)
-Created social media posts promoting company’s support for select causes/holidays (i.e. Child Abuse Prevention Month, Valentine’s Day, First Day of Spring), maintaining active social media presence
-Worked closely with organization director to pinpoint target audience in order to craft effective copy
-Adapted written content for the social media space -
Communications CoordinatorWestleigh HOABuford, GAMar 2015 - Feb 2017 (1 year 11 months)-Designed informative quarterly newsletters – crafted copy with a conversational tone and reader-friendly layout
-Drafted letters to residents addressing various concerns (family-friendly neighborhood events, upcoming board meetings) which resulted in a 50% increase in resident participation at events and meetings
-Recorded, summarized and distributed semi-monthly meeting minutes via email and Google Docs -
Freelance CopywriterAurora TheatreLawrenceville, GAJul 2011 - Jul 2015 (4 years)-Wrote engaging copy in company voice that highlighted exciting live stage performances
-Collaborated with sales director to create copy that focused on benefits of their entertainment services to the theatre’s target market
-Maximized online research skills to gather data on actors and directors resulting in compelling, in-depth interview questions
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Awards
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Affiliations
AWAI - American Writers and Artists, Inc.
Georgia Writers Association
Editorial Freelancers Association -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@donisha, member since 2015
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Following 4
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Followers 4
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