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Newport - Marketing & Advertising Copy
Short form copy for product description.
(Spec piece)
www.steinmart.com
Brand: Newport
Project type: Product description
Target audience: Women age 25-55 with an income between 40-50K. They want unique accessories to spruce up their home’s décor on a budget. They like a good deal on price and versatility in their purchases.
Business goal: Increase online sales, improve SEO results
Copywriting strategy: Improve current product descriptions to combine benefits and features seamlessly. Include commonly searched words in copy to drive traffic to product page.
