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Timbee - Marketing and Advertising Copy
Short form copy for product description.
(Spec piece)
Image source: www.walmart.com
Brand: Timbee
Project type: Product description
Target audience: Parents of toddlers who want safe and comfortable rain boots for their child. They’re concerned about too many toxins in the environment and prefer all-natural materials for shoes and clothing when possible.
Business goal: Get more shoppers to make a purchase before leaving their site.
Copywriting strategy: The copywriting strategy was to create copy that hones in on the benefits offered by the all-natural features of the product. The writing should also convey a comforting and reassuring tone to the reader.
