A sampling of the total copy and editing work I completed for the entire vwcs.org website. See site URL for the full scope of the final project.
• Drive greater awareness of your unique product as a STEM/IB model school.
• Rewrite current copy on all pages to present information succinctly. This includes STEM and IB pages making clear the value and process of obtaining certification.
• Create and seamlessly incorporate wording that will appeal to educators, subtly addressing their common pain points.
• Create copy showcasing school development and enhancements (student academic growth, teacher development, teacher retention).
• Create copy that makes educators feel welcomed to tour VWCS and leave comments/feedback on the website.
