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BN.com Romance Blog

Our initial content strategy was to leverage our access to authors and recruit them as our official experts covering the various genres. I was in charge of all, both recruiting and coming up with ideas that fit our objectives. I covered the romance blog on my own. Our Marketing VP felt that a swm writing about Romance — usually a women's genre — gave it a unique spin.

Freelance, Full-time, Moonlighting
Don Carroll
Strategic Concepts & Copy New York, NY