Don Carroll

• Gave life to a friendly brand voice for the pioneering Planned Parenthood Direct telemed app
• Helped to make sexual & reproductive health more fun, less medical & scary
• Creative lead on social media and email marketing campaigns

• The wit & the smarts behind the book shelf
• Senior-most writer on copy team for all branded marketing, in-app & web copy
• Key member of the Experience Team

• Created elegant new brand voice for all Sotheby’s marketing emails globally
• Responsible for editing & content development for highly exclusive Only for Preferred online magazine
• Wrote and edited blogs, articles, 
interviews, images, and videos at the intersection of art, travel, fashion, and luxury lifestyle

• Pitched strategy, creative concepts, & copy to the agency’s luxury clients
• Ecommerce, email programs, social media engagements, mobile & tablet apps, and in-store digital
• Clients: Henri Bendel, Harry Winston, T. Anthony, Vince Camuto, Tourneau, Clinique, Laura Geller, Elizabeth Arden, Verdura, and L’Objet
• Advised all clients on social media best practices, KPIs and metrics
• Project-managed website builds and social campaigns

• Helped to refine the unique identity of the Bergdorf Goodman brand
• Wrote all marketing materials in partnership with world’s foremost fashion/luxury vendors
• Brought excitement to events-based marketing initiatives to drive store traffic
• Chief writer on staff and the voice of BG magazine

• Researched & wrote 200+ art-historical texts on objects in the collection
• Upped the ante on interesting, with copy to push major exhibitions, such as the Chanel show

• Responsible for all copy on Tiffany websites
• Partnered with Interactive and Senior Art Directors to create a streamlined oasis of online luxury
• Established, developed and evolved the Tiffany online voice—dry, unadorned, witty and smart