THE CHALLENGE:
Natural Formulations L.L.C, a health supplements company, needed a user-friendly e-commerce platform that would attract health-conscious customers and drive online sales in a competitive market.
MY APPROACH:
- Conducted competitor analysis of 10+ supplement e-commerce sites
- Created user personas based on health supplement customer demographics
- Designed intuitive information architecture with 8 key sections
- Developed comprehensive design system with reusable components
- Created 12 unique page designs optimized for conversion
KEY FEATURES DESIGNED:
? Clean, health-focused landing page with trust signals
? Advanced product filtering and search functionality
? Ingredient transparency pages with detailed nutritionals
? Recipe integration to show product usage
? Educational blog section for content marketing
? Seamless checkout flow with multiple payment options
TOOLS USED:
Figma (Design & Prototyping), Midjourney (Hero image concepts), Miro (User flows)
