Ali Hassan, UX/UI Designer in Lahore, Pakistan

About

Hi, I'm Ali Hassan — a UI/UX Designer with 4+ years of experience transforming complex problems into elegant, user-centered solutions.

I specialize in designing digital products for SaaS companies and e-commerce platforms, combining traditional UX research methodologies with cutting-edge AI tools to deliver results faster and better than conventional approaches.

🎯 WHAT I DO:

- Product Design: End-to-end design from research to high-fidelity prototypes

- UI/UX Design: Mobile apps, web applications, responsive websites

- Design Systems: Scalable component libraries and design tokens

- User Research: Personas, user flows, usability testing, information architecture

- AI-Enhanced Design: Leveraging tools like Midjourney, ChatGPT, and Figma AI plugins

📊 PROVEN RESULTS:

- Designed 30+ successful digital products across healthcare, e-commerce, and fitness

- Increased user engagement by 45% through strategic UX improvements

- Reduced development time by 30% with comprehensive design systems

- 99% client satisfaction rate with 100+ completed projects

🛠️ TOOLS & EXPERTISE:

Figma (Advanced) • Adobe XD • Sketch • InVision • Miro • FigJam

Midjourney • ChatGPT • Relume • Webflow • HTML/CSS basics

🎓 EDUCATION:

Bachelor of Information Technology - Victoria University Melbourne

💼 EXPERIENCE:

Currently Product Designer at Coding Pro Private Limited

Previously served 100+ international clients through various platforms

🌍 WORKING STYLE:

I thrive in collaborative environments and excel at translating business requirements into user-friendly interfaces. My AI-enhanced workflow allows me to iterate quickly, test more variations, and deliver polished designs in half the typical timeframe.

Whether you need a complete product design, a design system overhaul, or UX consulting, I bring both creative vision and strategic thinking to every project.

📧 Let's collaborate: [email protected]

🌐 Portfolio: https://donzae.com

I am available for freelance projects

Education

Bachelor Information Technology

Victoria University

2015 - 2018

Experience

Web Designer

Coding Pro Private Limited

Lahore, Pakistan

Sep 2018 - Present (7 years 10 months)

1. Collaborated with the SEO team to design customer-centric and insights driven landing pages, aiming to prompt user actions.
2. Conducted user research and collected data to identify their preferences and needs, and exceed their expectations.
3. Led end-to-end customer experience for multiple initiatives, and raised the product quality bar.
4. Delivered scalable, effective, and elegant usability solutions through collaboration with the product team.
5. Demonstrated a track record of success in projects that changed customer behavior and delivered business value.
6. Applied UX and web design best practices, data-informed insights, and customer research synthesis to inform design decisions.
7. Developed and utilized functional and unique patterns in design system, ensuring pixel-perfection and practicality.
8. Stayed abreast of design best practices and identified the right tools and methods to achieve results.
9. Built customer empathy, framed team's mission, and presented opportunities through compelling storytelling to cross-functional and executive teams.
10. Utilized design tools such as Figma, HTML, CSS, no-code software to support design work.

Industries

Skills

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