Dorothy Chin

• Category manager and design leader for children’s swim aids, toys, and inflatable product lines.
• Oversee product development team in design and art direction across multiple categories; lounges, seasonal winter, and summer products
• Set goals and financial objectives, while managing a team of industrial, graphic and softgood designers to take product development from initial concept to product completion
• Lead overseas development team in China and Hong Kong
• Direct color and art direction across all categories and varying materials; fabrics, plastics, metals, and PVC
• Provide innovative design, incorporating knowledge based on experience and competitive market research.
• Create new softgood designs and product concepts.
• Partner with cross-functional teams (Sales and Packaging) to execute key brand initiatives

Multiple category design leader of well recognized brands that set the standard in safety, innovation, design and value, including Safety 1st, Cosco, Disney and Eddie Bauer.
Leadership: Drove color and brand consistency across multiple business units and varying materials including fabrics, plastics, and metals.
Design: Provided creative design direction, art direction, international art and design research, and incorporate knowledge based on competitive market research. Created new and technical fabric development, softgood design and concept development.
Production and Troubleshooting: Worked cooperatively with domestic and overseas vendors, traveling domestically and internationally to ensure that design markets and brand aesthetics were met.
Accomplishments: Created an innovative and bestselling umbrella stroller line while developing a new cost conscious and streamlined sampling process allowing samples to be made in production representative materials.

Ownership of multiple category design for main line and licensed “ingredient” collections with Kidsline and Lambs & Ivy.
Multiple category design leader of well recognized brands that set the standard in safety, innovation, design and value.
New Products: Designed new products and managed a new product design process by establishing design guidelines and managing projects to meet established time goals for production launch. Provided softgood design and product concept development, including sketching, technical design, fitting and prototyping.
Team Collaboration: Worked with product managers and product development team members to solve challenging product issues and create new and exciting products.
Branding: Collaborated with Product Managers and Product Developers to develop innovative package designs that enhanced product features and drive sales.
Problem Solving: Traveled domestically and overseas to troubleshoot problems interfering with production and product launches.
Accomplishments: Generated additional $20 million “through the register” sales at Babies R Us by improving the softgoods design packages and fashion direction.

Managed concept to completion collection design for Karen Neuburger Sportswear Line.
Branding: Responsible for art direction, graphics, sketching, trend and fabric development for the brand’s identity, color approvals, and trim packages.
Product Development: Provided for technical specification packages, prototypes and details, vendor relations and coordination with overseas and license partners.
Vendor Relations: Coordinated with Sleepwear teams and other licensed partners.
Branding: Aligned design to the brand identity established for the sportswear line

Full cycle design from conception to production for XOXO, Lucy Perada and Sag Harbor lines.
Licensing: Adhered to the brand identity and license requirements by incorporating color, trend fabric, trim development, directional merchandizing boards in alignment with the branding of the product line.
Team Management: Coordinated efforts of the in house sewing team, graphic and design assistants.
Design & Production: Managed color, trend, fabric and trim development, technical specification packages, prototypes, fittings strike off and color approvals.
Accomplishment: Streamlined sampling and technical pack process creating two avenues to obtain samples, and lowering sample costs. Facilitated internal teams to achieve a better design driven product.

GROUP E LIMITED ( Head Designer Developed and coordinated the creative vision for French Dressing Sleepwear, Loungewear Lines and private label brands.
Design Development: Established creative design direction by conducting market research and driving art direction, sketching and graphics.
Accomplishment: Modernized presentation board creation from hand-cut laminated croquis to computer rendered and generated flats, enabling the increase of more offerings and readily available materials to sales. Increased product sell through at national and regional department stores by up to 40%.