Doug Rea

• Held the highest creative role and served as the design leader for all business units ensuring brand consistency
• Collaborated with international team to onboard new franchisee partners to confirm correct use of the
Buffalo Wild Wings identity worldwide
• Oversaw all design functions for the Emerging Brands department including Pizza Rev and Rusty Taco concepts
• Developed strong relationships and delivered strategic creative solutions for marketing and brand stakeholders
• Managed high-level design projects and promotions ensuring brand style consistency
• Directed and managed outside agencies as well as the internal creative department
• Facilitated individual growth of team members resulting in career advancement

• Built the internal creative department by hiring, inspiring and mentoring five graphic designers resulting
in brand consistency and elimination of outside agency costs
• Responsible for the Buffalo Wild Wings logo redesign resulting in a bolder and more refined mark with better functionality
• Created the 2012 Buffalo Wild Wings Bowl logo and over-all branding for the event
resulting in an 18% increase in positive brand perception and a 7% increase in purchase intent for the brand
• Art direction of food and lifestyle photo shoots maintaining brand identity
• Collaborated with agency of record for concept and development of TV commercials such as “Overtime”
creating social media attention from 2013 Superbowl power outage
• Partnered with key marketing leaders to activate local store marketing strategies, resulting in consistency
of brand at the local level

• Responsible for creating and managing design projects for local store marketing ensuring the brand style was consistent
• Formed relationships with partners in local field marketing and became expert consultant in brand identity
• Asked to come on board full-time as a result of completed work

• Maintained relationships with multiple key clients, designing logos, retail packaging, ads for publications,
and multi-page layout
• Served as the consulting Art director for multiple issues of Furnishings Magazine in 2003; managing design
layout and interior design photo shoots
• Designed newspaper ads and signage for Lunds/Byerly’s

• Designed newspaper ads, large format posters, printed pieces, card stock, and package design maintaining consistency
in brand identity
• Responsible for POS display signage
• Assessed sign printing process at store level, and found improved solutions that created increased flexibility and return
of investment of one year.
• Directed photo shoots for various private label packaging projects
• Assisted with art direction of The Byerly Bag (a publication free to Byerly’s customers)