Dana Brown

• Developing the ever-changing 2017 marketing strategy by leveraging our earned, owned and paid media opportunities
through our marketing channels in order to accomplish the corporate vision and mission
• Create, design and manage messaging throughout all of our marketing channels
~ Manage all print deadlines
~ Photograph functions, post images and articles to digital outlets
~ Work with our digital media company to produce some content for our social media outlet to increase our brand awareness
and recruitment of agents
~ Boost Facebook ads by creating custom audiences and monitor performance
~ Manage front page rotator ads to coordinate with our current print / Facebook ads and monitor effectiveness
• Monitor and report Google analytics to management and make recommendations to increase our SEO and advise them regarding ad placement (in both print and digital)
• Put an internal team together to define the parameters, goals and measurement for a new company website based on
corporate objectives and with the end goal of being a real estate resource to our clients and potential clients
~ Took findings and interviewed several local web development companies to find the best fit / vision
• Design marketing collateral for both company and individual agents (postcards, flyers, brochures, promotional products, print
media outlet ad creation, etc)
• Utilize QuickBooks to manage accounts receivable for agents
• Design and teach Facebook marketing classes to agents
~ Consistently encourage the growth of our social media by motivating agents to share our social media

• Design all print and digital communications for The Campaign for UAB,
a $1 billion fundraising campaign
• Campaign Newsletter - 12 page document, full color
including photo selection, color correction, and
template redesign
• Special edition pieces (featuring fund-raising events,
donor relations, year-end giving promotions)
• Monthly campaign info-graphics
• Post development stories to the website and social media
• Work with vendors to achieve timely and cost-effective delivery
• Direct photo shoots with donors, faculty, and staff
• Coach schools and units on proper brand standards for The Campaign
• Assist the School of Medicine in ad design for their national publication

• Define the scope of work, set deadlines and define specs with vendors for
deliverables (virtual card deck, printed card deck, large print media, Power
Points, website advertising,e-magazine, newsletters, company collateral).
• Create the schedule of delivery for items sold from sale to delivery.
• Test client artwork for pre-delivery quality.
• Coordinate any artwork problems between vendors and clients.
• Translate subject matter into concrete design for newsletters, promotional
materials, and sales collateral.
• Create persuasive design themes and graphics for marketing and sales
presentations and website.
• Liaison between the marketing department and programmers.
• Update tracking for all projects until completion.
• Coordinate with technical programmers or printer for delivery of
publications either online or hard copy.
• Technical support; set up computer and emails for new users, troubleshoot
basic computer tech issues for the sales team, and oversee all technical
vendors.

Director of Creative Services * Define the scope of work, set deadlines and defined specs * Developed and implemented tactical marketing materials with vendors for deliverables (virtual card deck, printed card that included company collateral, e-newsletters, ads, product deck, large print media, Power Points, website advertising, marketing sheets and PowerPoint presentations. e-magazine, newsletters, company collateral). * Worked with the sales team to design and produce marketing * Create the schedule of delivery for items sold from and sales collateral. sale to delivery. * Worked with show managers to create custom e-blasts to * Email specs and deadlines and reminders for art promote special marketing opportunities at their shows. work delivery. * Managed all phases of creative process: set deadlines, plan, * Test client artwork for pre-delivery quality. schedule, and prioritize all print / video projects. * Coordinate any artwork problems between vendors * Managed the design and development of the company web and clients. site via outside programmers. * Translate subject matter into concrete design for * Developed Excel worksheets to track projects. newsletters, promotional materials, and sales collateral. * Designed custom artwork for client contracts. * Create persuasive design themes and graphics for * Excellent organization, communication and problem marketing and sales presentations and website. solving skills. * Coordinate website creation between the marketing * Established trusting relationships with sales, vendors department and programmers. and key clients. * Create and update tracking sheets for all projects

• Planned lessons, and evaluated a class on Illustrator and InDesign.
• Planned student projects to evaluate students’ aptitudes.