Debbie Packer

Positions held at Stingray: Web Developer, Web/Media Coordinator, Graphics Manager, Creative Manager

URL (above) is most current web site design -- STINGRAY Dealer Prospect Web Site.

- Manage and implement marketing program for 40-million dollar international company;
- Design magazine ads and print materials (brochures, banners, posters, flyers);
- Project manage annual 52-page brochure from start to finish;
- Photograph boats (running, lifestyle, detail photos) for Stingray and magazine covers;
- Color correct, edit, and catalog photos;
- Coordinate magazine submissions (ads, buyers guide listings, and feature article info);
- Organize media events, contribute to preparation of annual dealer events, including planning and hiring entertainment and design of event materials;
- Construct marketing videos to increase brand awareness, promote product, and drive targeted visitors to boat shows;
- Social media manager — Facebook, Twitter, Instagram, YouTube, Stingray owner forum, LinkedIn
- Manage print buying (approximately $250,000 annually);
- Manage print and online advertising / SEM (approximately $500,000 annually).

ACCOMPLISHMENTS
- Transformed company’s visual image and demographic focus by changing from bikini model photo shoots to family-friendly and lifestyle photo shoots;
- Developed targeted video ads to promote boat shows in multiple markets, increasing boat show exposure and customer traffic in dealer booths;
- Save company approximately 20-30k annually by assuming photography responsibility;
- Photographed over 45 boating magazine covers for six boating magazines;
- Devised a brochure tracking system. RESULT: decreased most dealer shipments
to a single shipment per year and decreased brochure buy from 150,000 copies to
75,000 copies over five years, even with an increase in the number of dealers;
- Built Facebook following to over 300k followers, one of the largest followings in the marine industry.

- Photographed rabbits for web site, adoption certificates, newsletter, print projects;
- Designed new newsletter format to create more professional look;
- Designed and maintained sanctuary web site;
- Edited and produced quarterly newsletter;
- Designed and source print buying for print projects (cards, invitations, flyers, banners);

ACCOMPLISHMENTS:
- Created new web site to better represent sanctuary “home for life” feel (before and after photos in portfolio);
- Designed new quarterly newsletter format to create a more professional look;
- Contributed to design of and project managed prototype and production of underground "Bunny Bunker" structures to provide rabbits a safer environment from the elements;
- Designed Rabbit Sanctuary t-shirts to create more cohesive look at fund raising
events and for selling to generate additional funds.

- Established/maintained financial system accounts and security;
- Trained new users, installed software, and performed troubleshooting;
- Assisted with testing and implementation of system upgrades;
- Updated and maintained financial systems user guide;
- Developed and edited accounting system newsletter;
- Created/maintained web pages for campus departments;
- Created help documents for classroom training, handouts, and online resources;
- Assisted with teaching of beginner web design classes;
- Designed and wrote beginner’s computing guide for University students.

- Created program subsystems for government disaster systems;
- Prepared test data and performed testing for systems;
- Created screen formats for loan system;
- Created and edited documentation for user and system administrator manuals.

- Supervised daily operations and day/evening computer operators;
- Performed system upgrades and disaster site testing;
- Updated and maintained standards and procedures manual for auditing and training;
- Created and edited documentation for user and system administrator manuals;
- Trained employees to utilize accounting software.