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VP, Executive Creative Director at Organic

Dwayne Raupp

detroit, MI
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  • About
  • About

    Hi. I find myself doing strategic planning, brand architecture, site architecture, site usability, experience design, ideation, ecosystem development, service design and client/internal team management. I wear many hats that are involved in the processes of brand marketing and advertising. I often begin by heavily integrating myself into the ideation process to develop compelling, conceptual and forward thinking solutions that push both the clients expectations, as well as, the brands prowess. Then by shifting my strengths i become part of the development, design, and implementation of the solution. Thus driving the experience from phase to phase, assuring that nothing becomes lost or added that will deter from a successful project.

  • Education
    • Bachelor of Fine Arts (BFA) Design and Visual Communications & Interactive Design
      College for Creative Studies
      1998 - 2003
  • Experience
    • VP, Executive Creative Director
      Organic
      Jul 2013 - Present (12 years 11 months)
      Creative discipline lead for the Organic Detroit office and Co-Creative lead for the company. I'm responsible for delivering exceptional digital experiences to for clients such as Smuckers, Volkswagen, and Kimberly Clarks' Depend, Poise, Pull-Ups, Goodnights, and UbyKotex brands. I manage and bring these experiences to light with a team of roughly 30 designers, writers, community managers, producers, and experience architects. Award-winning work includes brand and product sites, digital campaigns and content, social marketing programs, online advertising and more.
    • Co-Founder
      Tenth Story Labs inc.
      Jun 2011 - Nov 2014 (3 years 5 months)
      Tenth Story Labs inc. is the latest brain trust from three co-founders in the 'D'. It has recently produced its first product, GUMSHOE, Life's Gaming Platform.

      GUMSHOE is a game of clue right in your back pocket. One that cre- ates a new layer of mystery and intrigue that can quickly transforms social behavior, like a Foursquare "check-in," into a rich alternate re- ality game.
    • Group Creative Director
      Organic
      Jan 2012 - Jan 2013 (1 year)
    • Creative Director
      Organic
      Feb 2010 - Jan 2012 (1 year 11 months)
      Lead Creative Director of an exceptionally versatile and talented team.
    • Experience Architect Manager & Social Media Lead
      Organic
      Aug 2008 - Jun 2010 (1 year 10 months)
      Crafting exceptional brand experiences from wire frame to creative execution to flawless production. Involved in numerous New Business Pitches, Emerging Platforms R&D and Social Media endeavors.
    • Sr. Experience Designer
      Organic inc.
      Jan 2006 - Aug 2008 (2 years 7 months)
    • Integrated Media Designer
      Organic inc.
      Oct 2005 - Jan 2006 (3 months)
    • Art Director
      Daniel Brian & Associates
      2003 - 2005 (2 years)
  • Awards

    Adobe site of the day Jeep Patriot Factor.

    OnePixelArmy site of the day Geek Squad Idea Festival 2007.

    6 Exceptional Innovation nominations Organic inc.

    3 Exceptional Experience Award nominations Organic inc.

    3 Exceptional Organics nominations Organic inc.

  • Skills
    • Art Direction
    • Content Strategy
    • Social Media Marketing
  • Elsewhere on the Web
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  • On Coroflot
    @draupp, member since 2007
    • Following 11
    • Followers 9
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