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Design Director, Boa Technologies

David Roland

Golden, CO
Available Now
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  • About

    Product Designer, innovator, and multi-disciplinary creative leader with broad corporate and consultancy experience focused on creating solutions that connect consumer needs and experience to organizational success. Extensive experience and accountability for product design, innovation, creative & brand development, packaging, testing, insights & opportunity research, visual branding, and human-centered development across multiple product categories and global markets. Strong track record in developing, planning, and executing team oriented multi-disciplinary design and engineering programs. Proven record in manufacturing, client relations, cost-engineering, presentation, and comprehensive account/project management. Structured group ideation and creative innovation development methodologies. A high level of hands-on passion and competency for realizing and executing great stuff with great people.

  • Education
    • BSID Industrial Design & Human Factors
      Arizona State University
      1985 - 1989
  • Experience
    • Director of Design
      Boa Technologies
      Denver, CO
      May 2015 - Present (11 years 1 month)
      As the head of Design at Boa since 2015, I've been responsible for setting clear and ongoing design vision for product and application across a wide variety of footwear categories. Leading and mentoring by inspiration and example, I've dived into the running, cycling, utility, and outdoor spheres aiding some of the top footwear brands across the globe to envision and realize possibilities for enhanced fit and performance.
    • Sr Director | Global ID Personal Care | NA Creative
      Spectrum Brands
      Madison, WI
      Aug 2011 - Present (14 years 10 months)
      Director of a multi-national design team that blends Industrial Design, Packaging Engineering, Package Design, Visual Brand, Web & Social Media into successful product design and promotion strategies for fast-paced global consumer product brands.
    • Global Creative Director
      Spectrum Brands, Inc.
      Madison, WI
      Aug 2005 - Aug 2011 (6 years)
      In my first 6 years at Spectrum Brands I led the development of an all new Visual brand language for men's and women's products; creating an internal design and package/branding team with efficiencies that cut operating costs by more than half. To enable faster product development cycles, I created and directed an additional team of Industrial Designers, Packaging Engineers, and Color/Material/Finish experts in China. Careful nurturing and mentoring of those teams led to a 25% decrease in implementation cycles across projects . Led and directed internal design and external design agencies for the successful implementation, manufacturing, and launch of 100+ successful products over 5 years.
    • Manager, Innovation Studio
      Maytag
      2003 - 2005 (2 years)
      Led multi-disciplinary design and engineering teams to combine latent consumer needs and developing technologies into viable long-term consumer product solutions.
    • Design Manager
      Brooks Stevens Design
      1997 - 2003 (6 years)
      Helped clients such as Herman Miller, GE Healthcare, SC Johnson, and HP achieve success through effective design and innovation development strategies.
    • Senior Industrial Designer
      Raytheon Appliances - Amana
      1992 - 1997 (5 years)
      Focused primarily on high-end home appliance design development including full responsibility to design the 84" Integrated Refrigeration line (now part of Viking's lineup).
    • Industrial Designer
      Teague
      1989 - 1991 (2 years)
      Design development of the Boeing 747, 767, and 777 interior configurations.
  • Awards

    Red Dot Award Winner

    Housewares Best of Category Award

    Good Design Awards

    Medical Design Excellence Award

    IDEA Silver Award

  • Affiliations

    IDSA, DMI, CMG

  • Industries
    • Commercial Equipment
    • Consumer Electronics
    • Outdoor Equipment
    • Sporting Goods
    • Sustainability
  • Skills
    • Branding & Corporate Identity
    • CAD Design
    • CMF
    • Creative Direction
    • Design Management
    • Engineering
    • Experience Design
    • Ideation
    • Industrial Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @droland, member since 2009
    • Following 6
    • Followers 2
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