CEO & Founder
49 SEO Services
San Diego, CA
Nov 2013 - Present (7 years 6 months)
Founded a consultative strategic marketing agency that helps businesses grow through direct response integrated marketing with paid and organic search, social media, email marketing, and website development. Developed a team of strategists, project managers, copywriters, designers and web developers. Executed over five million in ad spend with iterative split a/b testing that improved conversion rates. Helped brands such as Gaggenau, Seirus Innovation, The Lambesis Agency, and more than 100 others.
• Awarded Google Premier Partner
• Developed the direct to consumer health insurance marketplace with over 30 insurance clients
• Mentored an international team of technical and creative problem solvers
VP of Email Marketing
San Diego, CA
Inc. 5,000 Fastest Growing Business Helped build the world's best-integrated digital marketing agency, serving clients such as The Oprah Winfrey Network, Tony Robbins, The World Surf League, and Newegg. Developed a holistic integrated marketing agency with email marketing for brand, consumer, and business growth. Led the broadcast of email industry best practices that helped businesses acquire more than 25% of their topline revenue from collaborative email communications-built on the tenants of advance list growth, lifecycle journey-specific messaging, monthly seasonal campaigns, mobile optimization, and continuous development with multi-virate testing. Led the developed of email methodologies that help businesses take advantage their right-fit opportunities. Championed new subscriber list segmentation and personalization strategies. Developed a team of department directors, managers, associates, analysts, copywriters, designers, and developers with inter-departmental and executive team collaboration. Managed profit and loss income statements and projections. Developed an acquisition targeted company email campaign that was successful growing business with the largest 15% of companies, and facilitated a retention focus campaign that improved the company's net-promote score. Selected Contributions: * Increased monthly department billing over 350% * Increased conversion rate for Tony Robbins' "Unshakeable" through automated emails * Scaled integrated marketing for the NCQA, Laila Ali, Yes You Can and more than 100 other clients * Advised marketing strategies, tactics and methodologies for top 50 rated world economic leaders * Show runner for an educational webinar series with sponsors from Google, SEM Rush, and TrustPilot
E-Commerce & IT Director
San Diego, CA
Dec 2012 - Jul 2014 (1 year 7 months)
Omnichannel business leader who grew three businesses through paid search marketing, organic search optimization, social media, affiliate development, direct mail, and social media. Drove site redesigns that improve conversion rates, implemented testing programs that lifted business KPIs, and implemented net promoter score surveys to better understand customer sentiments & align initiatives. Developed profit and loss income statements. Led a team of six that energized the company with a start-up atmosphere, strong growth, and best of industry direct response ecommerce marketing.
• Delivered over 100% year over year marketing channel sales & margin growth
• Launched new marketing channels including affiliates, direct mail, and comparison shopping
• Optimized paid search to deliver over 300% order growth and greater than 65% cost per order reduction
Chief Marketing Manager
San Diego, CA
Jan 2007 - Dec 2012 (5 years 11 months)
At a company with a reputation for hiring the top talent in marketing, the president of Shari’s Berries hired me to report to him and take holistic ownership of marketing, publications, sales, web capability, media relationships, copywriting, partnerships, P&L, pricing, and lean continuous development. I led and quantified the successful growth of organic search marketing, paid search advertising, social media, direct mail, print promotions, email marketing, affiliates as well as radio and television advertising by collaborating and stimulating resolution upwards to owning corporate executive teams, downward to fulfillment and operations, and across to partner organizations and agencies.
• Increased annual revenue from less than 10 million to over 100 million
• Awarded for top converting ecommerce site with peak season conversion rate over 30%
• Innovated new marketing programs with teams from ProFlowers, Red Envelope, and other Liberty Media Company brands
• Innovated direct response copywriting with Herschell Gordon Lewis —the world’s most famed copywriter —on retainer
Director of Internet Marketing, Operations & Development
Rancho Cordova, CA
Oct 2005 - Feb 2007 (1 year 4 months)
Rapidly scaled organic & paid search marketing channels. Launched the opt-in email marketing channel. Grew a comparison shopping channel through partnerships with Amazon, PriceGrabber, Shopping.com, Shopzilla, and others. Partnered with Coremetrics for Web analytics. Launched a Linkshare (Rakuten) affiliate program. Directed a marketing team of two employees and Web development team of three employees. Responsible for advertising strategy, budgeting, analytics, reporting, site testing and employee mentoring. Managed new technology adoption practices and policies.
• Increased online sales over 250% with positive return on investments
Senior Business Strategy Manager
San Francisco, CA
Jan 1998 - 2004 (6 years 4 months)
Strategy manager overseeing search marketing campaigns through MSN, AOL, Lycos, About.com, and Infospace. Fortune 500 clients included Apple, Dell, Walmart, Time Warner, Best Buy, Macy’s, and QVC. Oversaw agency relationships with iProspect, iCrossing and Quigo and affiliate partnerships LinkShare, CJ and Performics.
• Grew department sales over 500% innovations in campaign optimization, sales training, and seasonal direct response marketing
• Winner of a LookSmart Gold award for excellence in search marketing