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Freelance
Dustin Tidd
Mishawaka, IN
Jan 2015 - Present (11 years 5 months)
Designed custom brand identities, logo systems, and visual assets for regional semi-professional teams and youth athletic organizations.
Developed personal branding packages for independent athletes, including social media graphics, merchandise concepts, and promotional materials.
Advised clients on typography, layout systems, and brand consistency for tournament programs, marketing collateral, and event signage.
Delivered cohesive branding solutions that strengthened team recognition and audience engagement.
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Lead Graphic Designer
Elevation Sports
South Bend, IN
Sep 2010 - Jun 2025 (14 years 9 months)
Led the design of athlete uniforms and complete team apparel collections, maintaining brand consistency across multiple sports divisions.
Researched and applied emerging design, color, and material trends within the sports and athletic apparel industry.
Managed creative projects from concept through final production while meeting tight deadlines and maintaining high quality standards.
Collaborated with designers, developers, and vendors to refine creative direction and ensure successful project execution.
Prepared production-ready artwork and optimized graphic files for large-format printing, installation, and product applications.
Created digital and print marketing assets including email campaigns, catalogs, and social media graphics to enhance brand visibility. Technical & Production Expertise
Produced high-fidelity large-format print files optimized for heat-press and sublimation printing on performance fabrics.
Worked closely with vendors during sampling and prototyping to ensure color accuracy, durability, and manufacturing quality.
Performed advanced image retouching and color correction for product photography used in catalogs and marketing campaigns.
Built scalable brand identity systems adaptable across digital platforms, merchandise, and large-scale installations.
Coordinated with purchasing and logistics teams to align design materials with production capabilities and supply chain requirements.
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Graphic Design
Morgan Graphics
Sep 2007 - Aug 2010 (2 years 11 months)
Trapping and separation of colors for screen printing.
Developed apparel, brochures, business cards, newsletters, and speciality items.
Created new file system for fast reference between printer and designer.
Screen Printing.