David Van Valkenburgh

• Manage a team of in-house designers and video editors, establishing a welcoming and collaborative environment that fosters creativity and excellence.
• Manage relationships and projects with external creative agencies.
• Spearhead the development and management of corporate creative projects, including videos, social graphics and advertisements, enhancing brand visibility and engagement across platforms.
• Apply expert project management methodologies to efficiently manage and execute multiple projects concurrently, meeting stringent deadlines and budgets, while upholding superior standards of quality and brand integrity and compliance.
• Leverage expertise in AEM, DAM, Jira, and SharePoint to maintain a comprehensive creative library.
• Write, edit and proofread materials, maintaining a high standard of grammar and style consistency.
• Market research to identify target audiences, tailor messaging and increasing reach.
• Develop and execute paid search programs in partnership with SEA agencies, setting benchmarks and optimizing campaigns to exceed KPIs by over 150%, ensuring campaigns remain on budget and align with strategic brand goals.
• Work across decentralized, international matrix organization.

Branding and Advertising - Manage Siemens branding across all US Infrastructure and Cities (IC) Sector B2B divisions ( including Building Technologies, Mobility, Low and Medium Voltage, Rail and Smart Grid). Ensure internal and external communications (including literature, ads, videos, tradeshow graphics and executive presentations) adhere to corporate brand standards. Advise and train colleagues on Siemens branding through the use of live training presentations. Onboard newly acquired companies into the Siemens brand. Create interactive educational branding modules. Represent the IC Sector at US branding meetings and events. Act as branding and advertising liaison between US IC Sector and Siemens HQ. Manage image and branding assets libraries. Support Marketing and Communications with the creation of correctly branded Siemens graphics. Manage projects with creative agencies and other external vendors. Communicate branding and advertising news through the creation of quarterly branding newsletter. Manage the relationship between marketing managers and the media placement agency - ensuring expectations are being met, advising on policies, communicating relevant news, and onboarding new hires. Advise marketing managers of ad deadlines and help ensure creative due dates are met and media plans are on target. Ensure marketing managers are following correct advertising/ vendor guidelines to guarantee cost savings and eliminate redundancies. Work with agency and colleagues to find new advertising opportunities, coordinate delivery and analysis of ad metrics and find synergies in advertising across all IC divisions.

Managed the design and production of marketing tools and collateral including emails, direct mail pieces, brochures, tradeshow graphics and instructional guides to increase customer awareness. Ensured all items are consistent with corporate goals and messaging through regular collaboration with marketing, sales and upper management. Responsible for managing print budget, meeting with stakeholders to define target audience and develop marketing strategy, implementing project time lines, creating designs, coordinating approvals and managing production. Managed overall content and design of corporate websites, consulting across multiple departments throughout Habasit America to ensure all information is updated and within corporate guidelines. Assured corporate identity was accurate and consistent throughout Habasit America's operations and their distributors and OEMs. Sourced articles and information for six monthly newsletters for employees and customers, created layouts and edited copy, maintained editorial calendars and consistently met deadlines. Managed relationships with industry publications and maintained Habasit America's presence within each magazine. Produced and edited instructional videos and product photo shoots, oversaw video production schedules and collaborated with technical engineers to confirm accuracy of content.

Created overall look and design tradeshows including Kitchen and Bath Expo, Global Shop, Imprinted Sportswear Show, Multi-housing World and MedTrade. Collaborated with sales and marketing team to ensure focus of marketing efforts was consistent with corporate goals. Managed print vendor relationships, budgets, deadlines, press checks and final approvals. Held regular meetings with stakeholders and show managers to ensure correct messaging on all collateral including banners, booth designs and collateral including direct mail, print and web ads. Established production schedule for all print and web related projects, meeting tight deadlines. *

Designed and edited newsletters, flyers, legal documents and tradeshow graphics in collaboration with sales and marketing. Managed graphics projects with print vendors, verified accuracy of all legal copy and managed approved all materials to maintain quality and consistency of branding. Consistently met tight deadlines. Acted as liaison between marketing and sales to prepare and host annual sales meetings including the design and implementation of informational graphics as well as representing the firm during meetings.

Managed and designed the successful launch of new packaging for Intertape's mailing division (Mail-Away) consisting of over 100 products. Ensured brand consistency and timely execution of launch through regular communication with a support team of designers and marketing managers, participation in departmental meetings to review goals and managing all creative and print production. Other responsibilities included managing and creating marketing collateral for internal and private label client use including direct mail, logos, labels, packaging, and P.O.P.s. Managed design, project workflow and maintained client files. Created and implemented archive of all pieces and supporting documents. Supervised and conducted product photo shoots, maintaining production schedule and coordinating product usage in keeping with corporate standards. Collaborated with graphic designers across locations on multi-departmental projects.

(Cable Advertising of Metro Atlanta) Graphic Designer - Designed graphic materials including logos, P.O.P.s, TV and print ads and illustrations. Coordinated with sales, marketing, and external clients to develop graphic TV commercials. Trained creative services interns. Created and managed multiple ad libraries and their respective broadcasting calendars. Computer Skills Adobe CS4 (expert) * Quark Xpress (expert) * Microsoft Office * 3D Studio Max * HTML