Clarity Ar Product Packaging
Clarity Ar Product Packaging from Dave Wenninger
CLARITY AR PRODUCT PACKAGING

A rebranding of Nanofilm's Clarity Clean It line was needed, and the concept that was chosen was Clarity AR. The formulation was created specifically for anti-reflective (AR) lenses, which is where the name stems from. Certain design aspects were kept from the Clarity Clean It line, specifically in the liquid bottles, a new logo was created, and product benefits were highlighted on the packaging. The boxes and foil were reimagined from the old look, and gels and foamers were introduced to the product line.

Liquid Lens Cleaners Some of the former design elements were kept from the Clarity Clean It line, but a rebranding occurred, new colors, and highlighted benefits were added.
Gel Lens Cleaners A new product introduced to the lens cleaner family, followed the rebranding as well as highlighting benefits and the gel formulation.
Foam Lens Cleaners A new product introduced to the lens cleaner family, followed the rebranding as well as highlighting benefits and the foam formulation.
Towelette Lens Cleaner 30 Pack Box Rebranding of Clarity Clean It family for current product.
Towelette Lens Cleaner Rebranding of Clarity Clean It family for current product.
Standard Lens Care Kit Rebranding of Clarity Clean It family for current product.
Complete Lens Care Kit Rebranding of Clarity Clean It family for current product.
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CLARITY AR PRODUCT PACKAGING

A rebranding of Nanofilm's Clarity Clean It line was needed, and the concept that was chosen was Clarity AR. The formulation was created specifically for anti-reflective (AR) lenses, which is where the name stems from. Certain design aspects were kept from the Clarity Clean It line, specifically in the liquid bottles, a new logo was created, and product benefits were highlighted on the packaging. The boxes and foil were reimagined from the old look, and gels and foamers were introduced to the product line.

Available
Full-time
Dave Wenninger
Experienced Graphic Design Specialist (Print & Packaging) Cleveland, OH