LSI Industries, Inc.
North Canton, OH
Nov 2016 - Present (4 years 8 months)
• Retail store interior graphics: Structural elements, graphical elements, wayfinding elements, and other sign and display elements around interior of retail stores.
• Trade show booth display graphics: Design and creation of trade show displays and exhibits, including pull up displays, booth signage, and sales/marketing collateral.
• Window display graphics: Design and development of window display graphics incorporating digital media when necessary.
• Marketing: Development and design of product marketing plans, direct mail pieces, and general product promotion, branding, and marketing collateral.
• Photo manipulations: Photoshop renderings, adding custom graphics for sales calls.
All responsibilities are performed while finding cost-effective material solutions to successfully build these designs in-house. I am also responsible for production design, and preparing files for pre-press.
Apr 2007 - Aug 2016 (9 years 4 months)
• Packaging: Designed, developed, and updated packaging concepts and proposals for both customer and in-house products, including creation of professional grade mock-ups.
• Advertising:Design and development of magazine and web-based advertisements.
• Corporate Identity and Print: Design, development, and updating of corporate product logos, sell sheets, order forms and price guides, brochures, and signage.
• Display/Exhibit Design: Design and creation of trade show displays and exhibits, including pull up displays, back drop displays, booth signage, and product demonstration exhibits.
• Marketing: Development and design of product marketing plans, direct mail pieces, and general product promotion and branding.
• Package Sourcing: Sourcing of new and current packaging ideas for creative and exciting ways to design and promote products.
• Proof Approvals & Press Checks: Worked closely with package vendors (box, paper, foil, and bottle label) on art set-up for press, proof approvals, and press checks.