Emma Alvarez Gibson

Identifying and executing cross-platform marketing strategies; creating key messaging for digital, print, radio, email, and internal communications; driving SEO/SEM, retargeting, and other online marketing activity; maintaining brand consistency throughout the school. Brand strategy; content creation; project management.

Creative direction (establishing brand style guides, including visual, written, and verbal direction). Content creation for websites, ads, marketing material. Designing and facilitating strategy development processes and workshops.

Responsible for majority of copy on recent website re-launch. Brand strategy; ad creation; copywriting; copyediting; proofreading; media buying; project management. Day-to-day management of departmental budget. Hiring and overseeing freelance support; sourcing premiums for internal departments; managing graduate assistants.

Determined concepts for all regional content, including quarterly magazine, web copy, ads and collateral, in both English and Spanish. Wrote and edited content for regional distribution. Managed staff of five writers and copyeditors. Proofread all departmental content. Recorded instructional voiceovers.

Ensured brand identity and consistency across Toyota, Lexus and Scion print projects. Proofread all design and print projects. Created copy for ads, brochures, presentations, marketing materials. Managed internal client accounts: direct mail, brochures, web, display, dealership tools.

Created internal marketing and workshop materials. Coordinated international conferences and workshops. Acted as liaison for global associates to determine and fulfill marketing needs. Oversaw global departmental website, interfacing with users and web development team, tracking site statistics, troubleshooting. Proofread and edited presentations, speeches, newsletters and memos.

Determined editorial content and layout for Spanish-language parenting and health magazines. Created Spanish-language ads and concepts for key company projects. Determined magazine layouts and photography. Managed freelance writers, vendors. Wrote, translated, proofread and edited articles and press releases in Spanish and English. Procured corporate sponsorships for community-based events. Sold advertising space.

Oversaw circulation of health care publications in five California regions. Coordinated distribution of product sample bags throughout Southern California. Created Spanish-language concepts for key company projects. Wrote, translated, proofread and edited articles, ads and press releases in Spanish and English. Procured corporate sponsorships for community-based events.