-
About
My professional journey has led my career from one of creative development to leading global strategic planning. With over 17 years of experience, I view strategic planning as having the same principles of design; solving problems through insight and creativity.
Core Expertise
17 Years’ Experience
Team Management and Leadership
Global Advertising and Digital Marketing Strategy
Global Brand Positioning and Product Launch
Creative Strategy and Insight
Market and Consumer Research
Career Accomplishments
Five years’ experience managing and mentoring strategic teams
Career total attributed new business growth topping $10MM
Created category vision for global Samsung Mobile, comms launch strategy for Galaxy S20, S21, Note 20, Buds Live and Watch
Developed global digital campaign strategies for Samsung Galaxy Note 3, S5 and Gear
Created global strategy and launched Samsung social media in 70 markets
Launched Nissan LEAF, Brand and Performance on Social Media
Optimized Amazon eCommerce strategies for P&G Olay, Oral Care, Hair Care, and Fabric Care
Built and managed Joint Business Partnerships (JBP) with Amazon and Alibaba
Developed brand positioning and messaging for Peapod and eBay -
Industries
-
Skills
-
Elsewhere on the Web
-
On Coroflot@ebreakdown, member since 2004
-
-
Following 6
-
Followers 8
-
