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About
Art, design, tech, photography, and more.
Echo is a multidisciplinary creative professional that based in NYC.
She is now the Global Digital Art Director at La Prairie.
She is also a freelance writer/content contributor for several lifestyle magazines in Asia. -
Education
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MS Visual CommunicationPratt Institute2006 - 2008
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Experience
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Senior Art DirectorNew York, NYOct 2014 - Present (11 years 8 months)
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Global Art DirectorApr 2011 - Present (15 years 2 months)• Create visual concepts, art direct photo shoots, and oversee retouching process for pack shots and mood shots
• Execute promotions across print, packaging, web, digital, e-commerce, social media, and various platforms
• Partner with the Global Creative Director, Marketing, and E-commerce, in developing new campaigns for the brand
• Work closely with photographers, illustrators, agencies and vendors on advertising, copywriting, user interface, print and packaging production
• Design marketing collaterals including brochures, direct mailers, ads, web banners, and e-newsletters
• Design visual merchandising guidelines for counters and stores worldwide -
Senior Designer2010 - Apr 2011 (10 months)Calvin Klein Fragrances and celebrity fragrances.
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Senior DesignerMarc Rosen Associates2007 - 2009 (2 years)L’OREAL, Celine Dion Fragrance, Estee Lauder, etc.
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DesignerPORTS 19612006 - 2006Branding, packaging, graphic design, visual merchandising, luxury retail
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DesignerL'Oreal2004 - 2006 (2 years)
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Awards
2008
Finalist, Marc Rosen & Luxe Pack Design Awards
2005
First Prize, Dongsen Specific Scholarship, Shanghai Jiaotong University
2004
Honored Scholarship, Shanghai Jiaotong University
2002
Outstanding Full Marks, Writing Section of University Entrance Examination -
Skills
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Elsewhere on the Web
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On Coroflot@echomah, member since 2010
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Followers 4
