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Design & Merchandising at Fifth Avenue Intimates Inc
Elena Branley
New York, NY
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About
Skilled Graphic Designer with eight years of experience in Fashion/Merchandising & Print Media/Marketing in the New York Metro Area. Designed for key accounts in the Intimate Apparel Industry; worked for luxury lifestyle & consumer publications and executed custom marketing programs for various clients.
Specialties:
- Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Fireworks, ImageReady for PC & Mac Platforms
- Print Patterns, Tech Packs & Fashion Design
- Word, Excel, PowerPoint & Entourge for PC & Mac Platforms
- Joomla Website Management
- Professional PowerPoint Presentations
- Pre-press & pre-flight of print publication files
- 4-color (+) process
- Multiple page layout (magazines, layouts, etc)
- Digital Photography and Photo Enhancement/Retouching
- B&W Film and photo output
- Serigraphy Printmaking -
Education
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Bachelors BFA, Graphic DesignUniversity of Central Oklahoma2002 - 2006
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High School Diploma French Language and LiteratureLycée Français "Antoine de Saint-Exupéry"1998 - 2002
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Experience
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Design & Merchandising - Intimates & SwimwearFifth Avenue Intimates IncMar 2014 - Present (12 years 3 months)
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Senior Designer/Merchandiser - IntimatesNative Group International LTDJun 2009 - Feb 2014 (4 years 8 months)
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Freelance Graphic DesignerThe N Group2013 - 2013
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Freelance Graphic DesignerCatch 21, LLCJan 2009 - Jun 2009 (5 months)- Retained consultant providing development of corporate communication platforms, such as logo design, business cards, letterhead, direct mail pieces & business proposals, including multimedia PowerPoint presentations & Website Templates
- Working directly with CEO & Director of Marketing -
Associate CAD Designer - Intimates & SleepwearInternational Intimates IncMar 2008 - Feb 2009 (11 months)- Worked in concert with Assistant Graphics Manager on top industry accounts - Victoria's Secret, Guess, Express, DKNY, Bloomingdales, Haynes, Maiden Form, JCPenny, Wacoal, Warnaco, Target, Frederick’s of Hollywood, Kmart, Walmart, Kohl’s, and others
- Duties included sketching & visual illustration (using Adobe Photoshop & IIlustrator platforms) of female intimate apparel, such as lingerie, sleepwear, tees, pants, as well as embroidery artwork, all-over print patterns, and product collections layouts -
Freelance Graphic DesignerThe Affluent Page Luxury IndexJan 2008 - Apr 2008 (3 months)- Recruited & retained to overhaul the image of an existing luxury lifestyle publication (circ. 50,000)
- Responsibilities included creation of original consumer advertising for existing and potential clientele, page layout, photo retouching, development of corporate communication platforms
- Coordinated, approved, and incorporated advertising materials via ftp and email into magazine layout -
In-house Graphic DesignerAAHS, Five Star Diamond AwardApr 2007 - Mar 2008 (11 months)- Sole in-house Graphic Designer reporting directly to the CEO of a highly regarded International luxury hospitality awards program in conjunction with the Director of Marketing, ran all aspects of the graphic design department
- Responsible for the production of a 96-page quarterly luxury travel lifestyle magazine Travel International (circ. 97,000) , as well as a 302-page bi-annual luxury International Travel Directory 2008 (circ. 375,000)
- Coordinated and communicated with print vendors on matters of production (file preparation, timelines, etc)
- Responsibilities included liaising with corporate entities, such as The Trump Organization, Mercedes Maybach, culinary legend
- Chef Jean-Georges Vongerichten, on all matters pertaining to corporate identity and appearance
- Additional duties included conceptualization and execution of press kit materials, associated package design, business cards, letterhead, maintenance, photo retouching, online marketing, etc -
Graphic Designer (Paid Intership)US Prepaid TelecomMay 2006 - Sep 2006 (4 months)- Created direct mail marketing materials, t-shirt designs, web banners, and logos for the company's various websites
- Designed layouts for prepaid calling cards
- Created HTML website templates and PowerPoint presentations
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Skills
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Elsewhere on the Web
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On Coroflot@edineva, member since 2009
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