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e
Industrial Designer

Edwin Chai

Miri, Malaysia
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  • About
  • About

    The furniture market in Malaysia is very cost driven. Due the constraint that as a designer face is that for every single piece of furniture that we designed took us a lot of time and effort from scratches to the final product, the price are always not competitive in compared with the mass produced furniture selling everywhere in the local furniture stores. The consumers simply need something cheap, good, and fast. To cater this, we are always looking for the best way to cut cost of products and omitted major part of the R&D process. But as a designer, i just hope to spread the idea of furniture design to the people around and hope that they would understand it one day.

  • Education
    • Industrial Design Art & Engineering Technology
      University Sultan Zainal Abidin UniSZA
      2011 - 2015
  • Experience
    • Creative Director
      D.O.C Furniture
      May 2017 - Present (9 years 1 month)
      -Oversee the company's marketing and advertising plan and creative works.
      -Managing with Sales & Marketing team about the current & future market trend.
      -Training the New Designers & Marketing staff.
      -Oversee the Merchandise & Storefront Presentation Planning.
      -Collaborate with outsource creative minds for products, design, marketing materials, printing & ads.
    • Product Development Executives
      Kian Contract Sdn. Bhd
      Kuala Lumpur, Malaysia
      Apr 2015 - Apr 2017 (2 years)
      My Experience:
      Having a good experience working with current company. Learnt some basic capability of furniture manufactured in Malaysia due to the very limited technology and efficient machines. Also, the commercial furniture market in Kuala Lumpur is very cost driven. The market needs are simply cheap, good, and fast products. To cater this, we are always looking for the best way to cut cost of products and omitted major part of the R&D process.
      But as a designer, I am always on the way to produce better design and product.
    • Internship
      Kian Contract Sdn. Bhd.
      Kuala Lumpur, Malaysia
      Jun 2014 - Sep 2014 (3 months)
  • Industries
    • Commercial Equipment
    • Commercial Furniture
    • Residential Furniture
    • Retail
  • Skills
    • Furniture Design
    • Graphic Design
    • Illustrator
    • Interior Design
    • Photoshop
    • Product Development
    • SketchUP
  • Elsewhere on the Web
    • 7
  • On Coroflot
    @edwinchai, member since 2013
    • Following 8
    • Followers 6
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