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Independent Graphic Design Professional

Edwin Figueroa

New York City, NY
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  • About
  • About

    My background is first in publishing and then I migrated into advertising, developing my extensive design and production experience. I have worn many different hats including being night manager and in charge of quality control. I am a hands-on manager and team player and I'm devoted to noticing the little details, that most people might miss. I am a self-starter who believes in good old-fashioned work ethics. 
I love figuring out how to make a project more cost effective while at the same time more visually exciting. I do my part of being Green and Eco-friendly by creating dynamic graphics while bringing new life to everyday (almost tossed out) items. 
I love taking innovative old-school craftsmanship such as sculpturing, 3D models, painting and combining it with the latest CGI effects. I also believe that laughter can be an important ingredient in breaking down barriers. I can give your product's image the wow-factor and make sure it gets the attention that it needs and deserves. 
I am committed to never giving up until my client's needs are completely satisfied, always going the extra mile while thinking outside the box. I believe in not only working faster but more importantly working smarter.

  • Education
    • Bachelor of Fine Arts Media Arts
      The School of Visual Arts
      1976 - 1979
    • HS Diploma Media Arts/Photography
      High School of Music and Art
      1972 - 1975
  • Experience
    • Independent Marketing and Advertising Professional
      Various companies
      Jan 2012 - Present (14 years 5 months)
      I create print ads with the web in mind.
      Let the graphics tell the story: Keeping words to a minimum enables the web page to come together to form visually exciting, user-friendly web experiences. The initial planning is essential in making all the pieces work seamlessly together. That's why I create print ads with the web in mind.
    • Graphic Production Artist
      Aquent
      2011 - 2013 (2 years)
    • Digital Studio Artist
      MRM Worldwide
      Jun 2008 - Mar 2011 (2 years 9 months)
      Worked on Verizon, Exxon Mobil, and US Army ads, brochures and collateral materials. Specializing mostly on quality control for releases to vendors and at times substituting as the night manager.
    • Freelancer Desktop Publishing
      Euro RSCG
      2007 - 2008 (1 year)
    • Freelance Comp Artist
      Addison
      2007 - 2008 (1 year)
    • freelance studio artist
      Craft Marketing
      2006 - 2008 (2 years)
      Designed and was responsible for pre-press production on a wide range of brochures, retail ads, posters and catalogs created for global and domestic markets, including creating charts and business collateral materials.
    • Freelancer Desktop Publishing/Graphic Artist
      Aquent
      2006 - 2008 (2 years)
      Production graphic artist
    • Freelancer
      Pedone & Partners Advertising
      2006 - 2007 (1 year)
      Freelance Digital Studio Artist and worked on some comps and product branding for them.
    • Freelancer Desktop Publishing
      mcgarrybowen
      2006 - 2007 (1 year)
      Digital Studio Artist and Studio Artist creating 3D comprehensives - manual craftsmanship
    • Studio Artist
      Global Hue and at Kirshenbaum and Bond
      2005 - 2007 (2 years)
    • Graphic Designer/Desktop Publisher
      Citigroup Global Market
      1999 - 2005 (6 years)
      I was the night manager of the studio twice a week and I was responsible for quality control and the releasing 
of overnight rushes.
    • Photo Retoucher
      Franklin Spier Inc.
      1986 - 1996 (10 years)
      Started at Franklin Spier Inc. using the air brush to apply dyes and gouaches and that changed over into retouching digitally with Photoshop. Was promoted to manager in charge of quality control, always maintaining a hands on approach. Developed layouts and created ads for various book publishing firms (such Viking and Simon & Schuster) using Quark XPress, Photoshop, and Illustrator. Extensive experience on a daily basis in photo-retouching in both digital and conventional methods.
  • Awards

    Winner of the Society of Illustrator’s Annual Scholarship Competition Exhibition

    Exhibited at Museum of City of New York

    Exhibited at Center for Inter-American Relations

  • Skills
    • Art Direction
    • Graphic Design
    • Illustration
  • Elsewhere on the Web
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  • On Coroflot
    @edwinfigueroa, member since 2011
      • Followers 1
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