Playground Support Ring
Playcore needed to replace an ugly support bracket with a versatile solution fitting their fun style, but not violating a competitor’s patent. E91 was hired to develop the solution using a Design Thinking mindset to work around the initial patent issues, and develop a unique patentable solution for Playcore. I combined customer supplied user research with mine on the competition and market, setting up an internal brainstorming session to develop novel ideas. We sorted and ranked these ideas using a Pugh chart, presenting the best concepts. I finished the styling and concept, sourced 3d prints to test, and helped with the final design.