Initial research on customers and trends was followed by ideation of concepts. A handful of concepts were worked further for client review. An iterative review process resulted in numerous changes to the concept until final approval.
I created Rhino 3d surface models based on the approved concept. Driver visibility was verified in the models, through the windshield to the front and through the mirrors to the back. Final models were sent to the client to create mold patterns using a CNC high density foam cutter.
“Coachmen Industries, Inc. … announced retail market share improvements … for the first quarter of 2007…
Coachmen’s share of the Class A diesel and Class C motor home market both grew by 18.1% from the first quarter of 2006…
‘We are excited to see the work we’ve put into redesigning our products bear fruit in the form of increased market share,’ stated Michael R. Terlep, president of the Coachmen RV Group … ‘Our recent gains validate our strategy and vision to provide affordable RV’s with best-in-class quality, featuring innovative designs … in the entry to mid-level markets.’”
RV Business, Coachmen Posts Retail Market Share Gains
May 25, 2007
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RV Cap Design
Coachmen RV needed a refreshed look on one of their high end Class A RVs to keep up with the trends in the market. E91 developed the styling and created the models for the front and rear fiberglass caps. This project, along with others, helped Coachmen improve their market share the next year. I worked with their marketing manager to create a style that “looked like it was moving when it was standing still.” Using their customer research, and my research into the trends, I was able to ideate a number of concepts. An iterative approach was used to finalize the design before translating the caps into 3d models.
