Eileen Lubow

Specializing in corporate identity, package design & development and branding. Interpret input and goals from client then conceive designs and produce highly effective solutions through visual communications.
Research the competition and create highly effective designs and marketing plans.
Art direct photo shoots for product packaging, websites and brochures. Oversee projects from design concept through production and press checks. Oversee freelance designers, consultants and vendors to meet all project requirements. Manage all operations.
Servicing industries from Manufacturing, Food, New Home Developers, Sustainable Packaging, Healthcare and Private Practice.

Web Site Design and maintenance. HTML, CSS
Proficient in Adobe Illustrator, Photoshop, InDesign and Dreamweaver.

Key Achievements:

• Cover of Food Technology Magazine – Designed and art directed photoshoot. Worked close with the Food Stylist to achieve all elements in my design.

• Won BMA (Business Marketing Association) award for best logo design with collateral material

Lead and managed the internal Creative Services team to deliver timely, on budget and quality execution against internal projects for Brand Marketing, Customer Marketing, Trade Marketing, Direct to Consumer and Digital Marketing. Optimized processes, resources, time, cost efficiencies and provided smart solutions for client and company challenges.
Brands included were Penfolds, Stags’ Leap, Beaulieu Vineyard, Beringer Brothers, Beringer Main & Vine, 19 Crimes, Matua, Chateau St Jean, Sterling Vineyards, Cavaliere d’Oro and Etude.
Portfolio Wine Book – Managed the design, content and production of the company’s Portfolio Wine Book Catalog featuring all of TWE’s portfolio of fine wines.
Managed the design and execution of the monthly wine newsletters for specific brands, from RFQ’s to design, content, materials, to print production and on-time delivery to the various wineries.
Our goal, and one of my responsibilities, was to bring social media campaigns in-house that were previously being bought through large outside Ad Agencies. To that end, my Team worked directly and collaborated with our in-house Digital Marketing Team to produce high-end graphics including Video, Social Media and Animation for campaigns on Facebook, Pinterest and Instagram. The net results are that the team that I was building saved TWE tens of thousands of dollars in less than 4 months.
I worked with outside vendors on a daily basis to solicit quotes for print/production of displays and POS materials. Utilizing a project management system, I compared quotes and awarded the jobs to the vendors then oversaw each job from design, to print production and finishing. In order to ensure that these materials were consistently “on brand”, I personally proofed the content of the POS items and displays. We were working towards the original stated goal to bring all wine labels packaging and support materials in house. The company closed the entire Creative Department due to COVID.

As the Creative Manager, I led the design process of multiple product and marketing campaigns in digital and print. This included utilizing information and resources to determine the scope, timeline, and implementation of the project. I developed successful design concepts and led creative strategic planning efforts to contribute to the company’s revenue growth. I prided myself and my team on the timely completion of scheduled projects and I prioritized projects among company needs and expedited requests. I was responsible for the coordination of global design efforts including the introduction of new and development of existing projects. In this role, I also mentored and supervised a team of 11 comprising the creative and production teams, in addition to managing outsourced work for freelance and contract vendors, including the quotation process.

The three projects I am most proud of from my time as the Creative Manager include the…
★ Harry Potter Campaign: I directed the conception, design, and launch of Jelly Belly’s largest-ever campaign, in partnership with Warner Brothers featuring the Harry Potter series. This led to $9M of generated revenue within the first 6 months of market introduction.
★ Jelly Belly Confections Line: I managed the redesign of Jelly Belly brand’s Confections line. I integrated new, fun packaging designs with the historical look and feel of Jelly Belly products.
★ Jelly Belly Marketing Materials: I collaborated with company leadership in sales, marketing, and public relations to inspire and design engaging sales materials in the domestic and international markets.

Design Jelly Belly product packaging, retail product labels, brochures and promotional items.
Create digital and live product mock-ups for presentations to Target, Costco, CVS and other retail chains.
Designed CEO’s Armory Division projects including logo design, company identity, brochures, posters and packaging for a line of Freedom Camo Bean jelly bean retail bags.
Design and produce Broker meeting and trade show graphics. Re-designed the International Trade Show booth graphics to accommodate new line of Jelly Beans.
Assume sign off responsibility for file proofing on Domestic and International packaging with a keen attention to copy and layout detail.
Developed new methods and strategies to streamline project work flow to ensure on-time deadlines of projects.
Oversee press checks to maintain Jelly Belly’s high print standards.

Design brand identity, product packaging, labels and collateral materials. Adhere to graphic standards while streamlining the graphic design process. Recommend changes as necessary to speed workflow, improve graphic quality and reduce costs. Responsible for managing the day-to-day graphic design and production of all jobs. Art direct photo shoots for product packaging, catalogs and brochures. Maintain the creative department’s file and image archiving system. Manage junior designers. Oversee projects from design concept through production and press checks.
Designed, coded and launched company's website.