Elaine Buckland

Experienced graphic designer with strong print and web design skills. Clients have included Mountain Designs, Flight Centre, Macpac and Holden. Successfully completed projects including re-branding, annual reports, digital marketing and photo shoots. To be successful in this role it is imperative that I create good client experiences, build a strong rapport and enable my clients to easily give feedback on their projects to get the best result. I am responsible for:

• Engaging with potential clients for future business
• Providing written and verbal feedback to clients
• Working within budget constraints and time frames
• Producing final designs accurately for all mediums
• Organising my time to ensure I am available to clients
• Invoicing and accounting on time
• Maintaining client confidentiality
• Ensuring no copyright laws are infringed
• Assisting with trademark applications

For Total Sport Events I worked in-house as the Senior Designer in a large team, reporting to the General Manager, Department Managers and external stake holders. Good communication skills and being a team player were both pivotal aspects to the success of these roles. I often had to balance feedback from varying sources with adaptable design ideas to ensure everyone's needs were met. I was responsible for:

• Design, proofing and printing of corporate publications such as brochures, annual reports and product catalogues
• Creating written content for websites, promotional materials and social media
• Maintaining relationship with external suppliers and corporate sponsors
• Writing and implementing brand guidelines
• Meeting deadlines with overseas production companies
• Attending in-house meetings to brief key staff on design decisions
• Large photo-shoots and the maintenance of our image libraries

On both of these contracts ( Flow Imports & Total Sport Events) I worked in-house as the Senior Designer in a large team, reporting to the General Manager, Department Managers and external stake holders. Good communication skills and being a team player were both pivotal aspects to the success of these roles. I often had to balance feedback from varying sources with adaptable design ideas to ensure everyones needs were met. I was responsible for:

• Design, proofing and printing of corporate publications such as brochures, annual reports and product catalogues
• Creating written content for websites, promotional materials and social media
• Maintaining relationship with external suppliers and corporate sponsors
• Writing and implementing brand guidelines
• Meeting deadlines with overseas production companies
• Attending in-house meetings to brief key staff on design decisions
• Large photo-shoots and the maintenance of our image libraries

A contract role for this iconic travel store in the UK, working with some of the world’s best outdoor brands. My responsibilities included:

• Growing the web presence
• In-store merchandising
• Creating an email marketing campaign
• Editing photos
• Working with outside suppliers to drive sales

Responsible for the branding, logo design, social media marketing. Dealt with China to produce the Mokita range. Secured a partnership with Oxfam to provide clean water overseas.

• Obtained press coverage in Good Magazine and Mindfood.
• Produced YouTube product videos
• Used Ratepoint to build sales.
• Managed the marketing budget, reduced CPC and increased ROI.

Designed the Body Logic Logo and created branded marketing materials for a new business with no local presence.

• Responsible for all website and catalogue photography.
• Built brand awareness in the local community using newsletters, adverts and word of mouth.
• Established good customer loyalty and a referral scheme