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Founder | Creative Director
Elastic Concept
Dec 2018 - Present (5 years 10 months)
• Meet with clients either in person or online in order to discuss the scope of different projects.
• Advise clients on the best strategies to use for their particular products and desired audiences.
• Create unique images, illustrations, marketing collaterals and logos for customers.
• Review all projects to ensure the end product is error free.
• Ensure 100 percent customer satisfaction by presenting art to client and giving a chance for feedback.
• Designed creative and sophisticated menus and proposed plans in line with clients' varying needs, timelines and budgets.
• Negotiated and managed contracts with outside vendors based on client needs.
• Directed service staff, independent contractors, and vendors onsite.
• Ensured fulfillment of contracts by liaising clients and operations departments.
• Established and managed client base to meet sales budget.
• Created event collaterals that respond to clients' needs.
• Designed marketing gifts to present to existing and potential clients to generate new business.
PROJECTS:-
• VIPER Challenge Sdh. Bhd (Obstacle Marathon Event)
• ASICS Malaysia (ASICS Relay Run Event)
• Great Eastern Malaysia (Great Eastern Run Event)
• Karcher Malaysia (Cleaning Product)
• Flying Emerald (F&B Industry)
• Sam's Oat Jar (F&B Industry)
• Artsy Nutty (F&B Industry)
• Cocoaland (F&B Industry)
• Skullswagger (Apparel Industry)
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Creative Director
Empire Asia Events Marketing Sdn.Bhd | Selangor, Malaysia
Dec 2015 - Dec 2018 (3 years)
• Organize and manage the workflow of the department to ensure day-to-day tactical items are executed on and strategic high impact work is developed.
• Collaborate with account executives to obtain knowledge of the clients’ requirements.
• Work with team to provide job assignment/scope and workload balancing to ensure that the project objectives, budgets and timelines can be met.
• Identify product performance through winners and losers and sell-through and provide relevant feedback to support the licensees’ development.
• Work with project managers to create production schedules for all productions – Video, infographics, text.
• Work with project managers to create a production budget and ensure the content is delivered within budget and to clients expectations.
• Manage and develop talent, systems and processes that result in world class creative work against clients’ briefs, schedules, and budgets.
• Direct and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectively.
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Sr. Art Director
In2 Marketing & Consulting Sdn Bhd | Kuala Lumpur, Malaysia
Oct 2010 - Oct 2015 (5 years)
•Managed creative production including logos and other visuals.
•Supervised creative & production teams in the development of unique promotional materials.
•Revitalized client products through development and launch of promotional strategies and collateral design pieces.
•Selected to be the leading Art Director to collaborate with the internal broadcast division for all projects requiring creative direction.
•Determined timelines and project hours required to complete jobs.
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Art Director
The Big Red Button Sdn. Bhd | Selangor, Malaysia
Dec 2009 - Sep 2010 (9 months)
• Established identity guidelines for multiple events.
• Designed communication and marketing materials for events.
• Collaborated with external design team and internal staff for launch of a mobile centric news site.
• Successfully directed the creation of visual assets with external resources such as photographers, and illustrators and agencies.
• Directed photo shoots.
• Execute on conceptual artwork & responsible for coordinating, planning, team designing for ATL/BTL and also on mobile apps project.
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Jr. Art Director
DBS Specialist Sdn. Bhd | Kuala Lumpur, Malaysia
May 2005 - Nov 2009 (4 years 6 months)
• Conceptualized and brainstormed design solutions with fellow employees and art directors.
• Created advertising material layouts.
• Created color comps - digital and marker renderings.
• Designed communication and marketing materials for events.
• Worked alongside Senior Art Director on advertising design projects.
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Graphic Designer / Sr. Graphic Designer
The Millenium Creative Box Sdn. Bhd | Kuala Lumpur, Malaysia
Dec 1999 - Apr 2005 (5 years 4 months)
• Collaborated in the design process by offering multiple solutions in conceptual models, layout, theme and typography.
• Contact between variety of product vendors as well as quality
• Collaborated with sales reps in art development and production.
• Maintained and organized large data/ art file server.
• Involve in brainstorming with Art director and team.
• Creating visual for printed material and handling on Final artwork for output.