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PACKAGING-Beverage / Food

The strength of great packaging cannot be underestimated. A successful package connects immediately with consumers’ emotions and life styles. It acts as your salesperson at the point of purchase. Well-designed packaging is multi-functional, giving the product purpose, individuality and dimension. It works harmoniously with the proper use of color, imagery and typography. This shapes the consumer’s perception of the product and subsequently aids in influencing its purchase.

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Elena Vorontsova
Art Director and Graphic Artist New York, NY