Art Director / Principal
Apr 2005 - Present (16 years 5 months)
Developer of client base and leader of creative team for designing and developing advertising, communications, brand identity and packaging for clients: Samsung, Panasonic, Morgan Stanley, Levitz, Timberland, Farberware, Excel Group, Daniel Boulud Kitchen, Jumby Bay Resort, Villa Banfi, Villazon & Co., James B. Russell Tobacco, Doubleday Book Club, D’Vida Health Bar Co., C.H. Digital, LED Lighting Specialists, Hussaria Trading Ltd., Violight Inc., Imaginative Concepts Inc., and DNA Dance Company.
Freelance Art Director
New York, NY
2013 - 2014 (1 year)
Developed and implemented integrated marketing campaigns for Samsung which included print, packaging, POP and POS displays.
Sep 2007 - Sep 2011 (4 years)
Collaborator with creative teams for conceptualizing and implementing advertising and communications materials for major clients from diverse industries: Meijer, Duane Reade, Kohl’s, Daffy’s, Sports Authority, Reebok, Abington Memorial Hospital, North Shore/Long Island Jewish Health System, Mount Sinai Hospital, For Eyes Optical, Ehrlich Pest Control, E.P.Carillo Cigars Co., Legal Sea Foods, and Appleton Rums.
Designer of ads, logos, brochures, posters, catalogues, power point presentations, billboards, signage, illustrations, storyboards, and presentation boards. Producer of final mechanicals for printing and production, color correction and retouching.
Graphic Artist & Package Designer
Jul 2004 - Jul 2007 (3 years)
Designer of magazine and newspaper ads, catalogues, trade show graphics, booklets, logos, corporate identities, point-of-sale displays, and annual reports.
Conceptualizer and designer of packaging including dies and mock-ups for boxes, clamshells, hanging cards, tags, and labels for brands, including KitchenAid, Mikasa, CasaModa, Farberware, Cuisinart, Cuisine de France, Pfaltzgraff, Pedrini, Sabatier, Retronue, Kamenstein, and Joseph Abboud.
Collaborator with marketing, consumer product development, and merchandising associates to complete projects timely and within budget.
Director of still life and tabletop photo shoots; supervised photographers, models and stylists.
BGW, (Berenter, Greenhouse and Webster)
Oct 2002 - Jan 2004 (1 year 3 months)
Lead designer for magazine ads, logos, direct mail, retail catalogues, in-store promotions and signage, sales and marketing support materials; manager of photo shoots. Clients: Party City and Bed, Bath & Beyond.
Aug 2000 - Jun 2002 (1 year 10 months)
Designer of ads, logos, brochures, posters, catalogues, power point presentations, billboards, signage, illustrations, storyboards, presentation boards; producer of final mechanicals for printing and production including color correction and retouching. Clients: Stein Mart, MCS, Daffy’s, Solgar, Chipotle, Horizon Organic, Empire, Ecampus.com, Canon, and ACLU.
FACTOR INTERNATIONAL LTD.
Apr 1998 - 2000 (2 years 5 months)
Designer and producer of original designs from concept to completion, including ads, logos, product identities, brochures, catalogues, direct-mail promotions, print collateral, packaging, signage, web pages, interactive and animated banners, and pop-ups.