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Senior Visual Designer
Aug 2022 - Feb 2026 (3 years 6 months)
Shaped visual direction across key B2B healthcare initiatives, partnering with executive leadership and cross-functional teams to align creative output with strategic business objectives.
Led creative execution for executive communications and enterprise-facing materials supporting 4,000+ employer Members, including 4–5 annual enterprise reports used across sales, product, and client communications.
Acted as a strategic creative partner to leadership, shaping messaging structure, storytelling, and visual positioning for large-scale initiatives.
Directed end-to-end event branding and experiential design for annual Member events (2,000+ attendees), creating cohesive identity systems across digital, environmental, and executive presentation touchpoints that supported consistent year-over-year growth in attendance and engagement.
Established organization-wide creative systems and presentation frameworks, standardizing company templates and supporting 10+ executive and enterprise decks per quarter, reducing turnaround time and eliminating outsourced design dependency.
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Brand Manager
Philadelphia, PA
Aug 2020 - Jul 2022 (1 year 11 months)
Drove print, digital, and paid advertising creative through four rounds of
funding ($50M equity) and 270% company CAGR over three years.
Led creation of the company brand book and visual guidelines, establishing consistency across marketing and growth initiatives.
Led concept and execution of large-scale brand campaigns, including OOH and social initiatives that scaled audiences from 0 to 37K.
Designed and optimized customer journeys across email and paid digital
channels to drive retention, conversion, and revenue growth.
Founded Gettaware, a bi-weekly internal newsletter achieving a sustained
67% open rate within 18 months.
Trusted cross-functional creative partner delivering executive-level
presentations and high-impact ad-hoc initiatives.
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Graphic Designer
Philadelphia, PA
Aug 2016 - Aug 2018 (2 years)
Executed high-volume, multi-channel marketing creative across paid digital, transit and OOH campaigns, influencer partnerships, merchandise, email, and print collateral.
Supported rapid company growth from $7M to $30M in sales by helping scale brand visibility and engagement through influencer partnerships (1M+ reach), community initiatives, and strategic social campaigns, growing DanisAuto’s social following to 65K+.
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Graphic Designer
Philadelphia, PA
Jul 2016 - Sep 2016 (2 months)
Coordinated and managed the execution of design projects for Wharton External Affairs. Projects ranging from logo design, advertisements, newsletters, brochures, website design, and more.
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Graphic Designer and Freelance Columnist
Philadelphia, PA
Jan 2015 - Jan 2016 (1 year)
Produced layouts and graphics for publication. Working alongside the sports, news, and features departments on a variety of projects that involved tight deadlines, and frequent changes and adaptations of designs.
Founded “Beautiful You”, a weekly beauty column sharing tips, tutorials and advice.
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Graphic Designer and Freelance Columnist
The Philadelphia Daily News
Philadelphia, PA
May 2014 - Dec 2014 (7 months)
Produced layouts and graphics for publication. Working alongside the sports, news, and features departments on a variety of projects that involved tight deadlines, and frequent changes and adaptations of designs.
Founded “Beautiful You”, a weekly beauty column sharing tips, tutorials and advice.
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Design Internship
Philadelphia, PA
Jun 2013 - Sep 2013 (3 months)
Worked with an immense range of clients in all sizes. Interpreted the client’s business needs and developed concepts to suit their purpose. Worked on teams as well as self-directed.