Eliane Ramazzotti Porto

Concept and creative Project developed to Havaianas Europa to Bread & Butter Berlin trade fair by Criaccittá Marketing Cenográfico.
The aim of this stand is to show new products - rain boots, besides of all the traditional products - flip flop. The stand should be really attractive, show the brand attributes, display the different groups of flip flop and contain an area to sales meeting.
The concept adopted was a “park”. A park is so relaxed, democratic and amusing place as the brasilian brand. At the park all product groups were displayed in small “scenes”. However, everywhere the brand attributes are shown.

• Creative Direction
• Exhibit Design