The begging. First drawings.
Exhibit Design BBBWinter2012

Concept and creative Project developed to Havaianas Europa to Bread & Butter Berlin trade fair by Criaccittá Marketing Cenográfico.
The aim of this stand is to show new products - rain boots, besides of all the traditional products - flip flop. The stand should be really attractive, show the brand attributes, display the different groups of flip flop and contain an area to sales meeting.
The concept adopted was a “park”. A park is so relaxed, democratic and amusing place as the brasilian brand. At the park all product groups were displayed in small “scenes”. However, everywhere the brand attributes are shown.

Eliane Ramazzotti Porto
Architect | Creative Director | Art Director Sao Paulo, Brazil