Emily Shafer

As the Digital Media Coordinator, I focus on digital marketing, external and internal graphic design materials, advertisements, social media, photography, videography and project management.

Work directly within the Marketing and Public Relations office to create website content, institution-wide print, digital and related multimedia materials to support key college initiatives.

Work as the college’s web lead using the Content Management System OU Campus for light front-end web development and web design (layout)
Develop and update content on SCC’s website
Conduct presentations for relaying web-related information to college departments
Provide training to college content editors
Maintain website ADA compliance using SiteImprov
Provide website reports and trends using Google Analytics
Responsible for conceiving, designing, and coordinating digital design and content materials to be used on the local website, social media, and advertisements
Maintain branding guidelines on all print and web-related materials
Provide photography support to the Public Relations office
Help set department goals and collaborate to create enrollment (recruitment) and retention strategies

Worked directly under the Vice President to create and develop print and digital design materials for 24 radio stations in 12 radio markets within Kentucky and Indiana.

Created logos, digital and print ads, fliers, posters, website graphics and sales pieces
Guided branding initiatives for several radio stations
Produced effective strategies to enhance the layout of advertisements and the location to where they are linked

* Receive & Process Warranty Claims
*Provides Customer Service to Repair Customer
* Assist with catalog updates and website maintenance when needed

*Complete layout of 34 page spread
*Designed several ads for local businesses