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Textile Design | Trend | Color | Concept | Print & Pattern

Emma Estrada

New York, NY
Available Now
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  • About
  • About

    I am a seasoned designer with a diverse background in the fashion and home textile industries.

    My strengths and expertise include branded and non-branded bedding and bath design, bath. Since graduating from Parsons the New School of Design in 2008, I have acquired a wide range of experiences in all aspects of the textile design industry, ranging from trend research and initial concept to final produced goods. I have a keen eye for print, trend, and color and enjoy the art of creating beautiful home textiles.

  • Education
    • Associates in Applied Sciences Fashion Design
      PARSONS THE NEW SCHOOL FOR DESIGN
      2007 - 2008
    • Bachelors of Arts Communications
      University of New Mexico
      1997 - 2001
      Minor in Italian
  • Experience
    • Senior Designer
      Keeco
      New York, NY
      Apr 2019 - May 2024 (5 years 1 month)
      Designed Bedding, Bath and window products for JCPenney, Macy's, Home Goods, Dillards, Target, TJX, Lowes, Belk, Kohls, Bed Bath & Beyond, Worked on branded product for Fieldcrest, Kate Spade, Jonathan Adler, Ellen Degeneres, Nate Home by Nate Berkus.
    • SENIOR DESIGNER
      IDEA NUOVA
      May 2016 - Nov 2018 (2 years 6 months)
      Bedding designer for adult and kids private label brands. Designed original art and products for items sold at Walmart, Overstock.com, TJMaxx, Burlington, Big Lots, Dollar General, and JCPenney.
    • CONTRACT BEDDING & BATH CONSULTANT
      1888 MILLS
      Apr 2016 - Jul 2016 (3 months)
      Consulted on bedding and bath concepts for the September 2016 Home Fashion/Textile Market. Created bedding collection for teens and first apartment categories with corresponding shower curtains to accent and compliment the line. Created original cad designs and color palettes for bedding and shower collection and communicated with overseas factories to achieve strike-offs and approved samples for market.
    • DESIGNER -CONCEPT AND TREND
      SUNHAM HOME FASHIONS
      NEW YORK, NY
      Jul 2013 - Feb 2016 (2 years 7 months)
      Forecasted trends for upcoming seasons. Lead bedding designer for Hugo Boss Home. Oversaw the design of home textile goods from concept to final production. Constructed detailed specs, pre-techs and tech packs for bedding designs. Created trend, mood and lifestyle presentations for potential buyers. Researched fabric, trim and design concepts for Hugo Boss, Kenneth Cole and Jennifer Lopez source trims and materials for production. Created bed maps for bedding presentations.
    • OWNER & CREATIVE
      EMMA ESTRADA DESIGN
      NEW YORK, NY
      Sep 2009 - Jul 2013 (3 years 10 months)
      Director of design studio inspiring fashion designers and textile designers with a curated collection of vintage documents for sale. Researched trends and new leads while maintaining positive relationships with current clients. Participated as a vendor at Printsource New York trade show
    • BEDDING DESIGNER / STYLIST
      CHF INDUSTRIES
      NEW YORK, NY
      Sep 2008 - Jun 2012 (3 years 9 months)
      Created trend, mood and lifestyle presentations for potential buyers. Researched fabric, trim and other samples for Donna Karan and Kate Spade home. Merchandised and styled product lines for market week sourced material and created tech packs for bedding development. Reviewed strike-offs and lab dips and communicated revisions to overseas offices. Managed, hired, and trained interns and freelancers for design projects. Pitched patterns and colorways while directing CAD team to final approved art. Managed all invoices, sample and art purchases for bedding team. Created a library system of original art purchases for bedding team.
    • INTERIORS INTERN
      STYLESIGHT / WGSN
      NEW YORK, NY
      Jul 2009 - Dec 2009 (5 months)
      Researched materials, colors and dear for interior trend forecasting website. Assisted in the research and development of seasonal forecasts and design capsules.
    • MARKET WEEK INTERN
      ALEXANDER MCQUEEN
      NEW YORK, NY
      Jun 2008 - Jun 2008
      Supported sales staff by organizing and maintaining showroom. Dressed live models for fashion presentation.
    • INTERN
      Tracy Reese
      New York, NY
      Feb 2008 - Mar 2008 (1 month)
      Assisted in dying runway samples and dressed live models for Mercedes Benz Fashion Week in New York City.
  • Industries
    • Kitchen, Bath & Home decor
    • Materials
    • Soft Goods
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • CAD Design
    • Soft Goods
    • Concept Art
    • Design Research
    • Illustrator
    • Photoshop
    • Textile Design
    • Trend Research
  • Elsewhere on the Web
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  • On Coroflot
    @emmaestrada-505, member since 2013
      • Followers 3
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