Elizabeth Eshelman Moes

- Write clear, friendly content for all digital products in the Branch & ATM space
- Set content strategy defining project-level voice & tone, positioning this within broader Chase brand landscape, and outlining UX elements with content impact (tool tips, learn more, etc.)
- Collaborate with UX designers to ensure user flows deliver best-in-class customer experiences
- Advocate for content’s role in design thinking and educate product owners, scrum teams, and other stakeholders on content best practices
- Establish processes for delivering content in an Agile environment

- Write fresh copy for a variety of digital (email, site, paid and organic social) and print messages, tailored to various audience segments within Nordstrom Loyalty and Credit divisions
- Implement the Nordstrom brand voice to make promotional and legal-based ideas conversational
and accessible, while maintaining legal requirements
- Collaborate with designers, strategic planners, project managers and legal partners to create customer-first marketing while blending multiple sets of direction and strategy
- Craft succinct yet compelling subject lines and preheader text to drive high email open rates
- Stay current on loyalty and credit trends across industries, including retail, hospitality and banking

-Write compelling, on-brand copy for all website assets for Bath & Body Works and White Barn
-Develop White Barn Our Story page, as well as seasonal concepting for landing and trends pages
-Assist in UX while setting voice and tone as copywriter on replatform of B&BW website
-Serve as Copy Lead on all transactional emails, partnering with Customer Care to ensure customer-
first messaging
-Concept and execute copy for marketing emails aligned with Brand and Marketing perspectives
-Compose engaging copy for display ads including Facebook and Gmail
-Oversee product copy process, including partnering with Operations and tech team to develop a
Product Information Management tool
-Write product copy and work with Merchants to ensure accurate, prompt delivery
-Actively pattern site trends, product copy, and emails from fashion ecommerce industry
-Partner with Operations team in UAT testing by proofing copy and editing where needed

Projects include:
• McGraw-Hill Higher Education Literature: Craft and Voice (College literature textbook)
- Wrote chapters on special fiction and poetry topics and on the writing process
- Copyedited manuscript and page proofs for first and second editions
• Cengage Learning Writing: A Manual for the Digital Age (College writing handbook)
- Incorporated editorial changes in page proofs
- Wrote content for sidebars on research proposals and annotated bibliographies
• My Novel Manuscripts
- A Certain Kind of Happiness, represented by Michael Carlisle of InkWell Management
- Second novel in progress, If With All Your Heart

-Wrote product copy and managed inventory on website using Counterpoint and CPOnline
-Managed store Facebook and Twitter accounts
-Produced weekly e-newsletter on knitting trends and store events using Customer Connect
-Wrote copy for blog on knitwear fashions, yarn, and fiber (knittersmercantile.blog.com)
-Assisted customers in-store with pattern and yarn selection, and taught knitting classes

- Cleared permissions for Poets Laureate Anthology (W.W. Norton, 2010)
- Communicated with publishers and maintained files and contracts for 300 poems