Amanda Joy Abel

Sharing my product knowledge with customers and training my co-workers brings me so much joy. I love helping people find the perfect purse, wallet, or accessory for themselves or as a gift for someone else. In addition to training and selling, I also manage my client book and reach out through personalized SMS messages to maintain customer relationships and brand loyalty.

Established an empathetic and inspirational voice during a global pandemic. Created weekly posts to share Bible verses and ways to stay connected to church during Quarantine. Responded to fan comments and questions, and polled fans about how they are doing weekly.

I wrote a blog post about the best ways casinos can use social media platforms for marketing purposes. Revamped a casino client’s web copy to create a brand voice that highlights the best features of the property, which include gaming, dining, transportation, and entertainment. Updated the web copy for the homepage of Marketing Results Inc. Integrated SEO keywords to improve Google rankings.

I pitched and wrote eye-catching, original list articles about current and fan-favorite movies and TV shows. In this remote position, I learned how to write in WordPress and Emaki, crop photos, link to related articles, and communicate with my editors and team leaders on Discord and Asana.

I crafted original, detailed, and creative descriptions for prom dresses and evening gowns on RissyRoos.com. I also answered phones, checked designer inventory, made dress suggestions, and placed orders by phone for the online business.

From the moment you walked through our doors, to the moment you wrote a glowing review on our Facebook Timeline, LUSH Atlantic City was a fun, unique, and personable experience.

As Facebook Page Manager, creating daily original content made me a stronger copywriter. This position taught me how to stick to deadlines, while crafting a sweet and cheeky brand voice. I shared an eclectic blend of LUSH videos, blogs, trivia, and original photos, to keep the conversation going, and keep the customers coming back for more!

Advertising is one of my true passions. GeniusRocket helped me get my creative mind rolling with concepts for creative briefs, radio spots, TV spots, and full brand campaigns.

By looking at situations through the eyes of the target audience, and doing extensive research to get to know the client, I found an out-of-the-box way (or multiple ways) to get the client's message exactly where they wanted it.

Crafted copy for e-mail, collateral, and in-store signage.
Researched gourmet cheese companies and family dairy farms.

Came up with creative names and concepts for casino events, Facebook apps, and social media campaigns. Wrote copy for billboards, radio spots, Facebook posts, event invitations, and winner descriptions for the 2011 Sherpie Awards for exceptional social media presence in the gaming industry. Proofread airport maps, poker tournament charts, and everything in-between.

Proofread tons of ads for gaming, travel, and leisure clients. Wrote names and taglines for promotions or clients, in addition to writing radio spots, Facebook promotional posts, and print ads. Conducted creative research for brainstorming new campaign concepts, by finding music, pictures, or videos for inspiration.

Brought the target consumer of a vodka company to life, turned a café description into an Italian experience, and wrote eye-catching headlines for an energy company that helps schools go green.

Critiqued creative website layouts, print ads and commercials for vodka companies; and wrote SWOT analyses for energy drink and flavored water companies.

Multiple poems and photos published.
Assisted with copy editing and layout of the magazine.
Critiqued and selected poems and short stories suitable for publishing.

Promoted Adam White’s campaign for Student Union President through the use of a door-to-door dorm campaign, distributing fliers, and using social platforms such as Facebook.

Succeeded in Adam White winning the Student Union Presidency at Northumbria University, with a record-breaking 1,700 votes.