Erica Smith

Creator and Founder : The Be New Community is designed to create an inclusive environment, where women of all colors, nationality, and beliefs can come together to uplift and inspire others.

Creative Director : Create vision for the website community including advertising and oversee the creative process.

Graphic / Web Designer: Designed website including all online promotional items to execute design solutions that reach visual marketing objectives.

• Design packaging, produces product CADs, POG’s (Plan-o-grams), signage, merchandisers, and designs promotional items. Works with Manager of Marketing Services, Marketing Directors, and Sales Representatives, to create, modify, and execute design standards and/or solutions to visual marketing objectives. Maintains adherence to the Gildan Corporation requirements in regards to logo usage and implementation.

• Package design across multiple product categories and packaging structures including polybags, bands, hangtags and size strips.

• Works with Manager and Director to create, modify, and execute Gildan design standards and solutions to various visual media objectives (including Packaging, POP/POS, Merchandisers, Promotional and other Marketing materials.

• Create mockups for all packaging to assist in verifying proper size and fit to product.

• Is responsible for tracking all incoming Creative Development Requests and organizing in a daily internal report.

• Assists in product photography and in preparing images to be posted on .com sites.

• Work with Marketing Manager and Marketing VP to execute marketing and business strategies. Assist with packaging design, Plan-o-grams (POG’s), signage, merchandisers, and the design and execution of all promotional activities.

• Assist in the development of pre-production packaging, hangtags, catalogs and other print materials in support of product launches.

• Coordinate internal communication regarding licensed-bran initiatives and projects.

• Work with Manager and Package Designer to create, modify, and execute brand design standards and solution to various visual media objectives.

• Act as lead in the coordination of creative department including creating Excel reports and forms to track all creative projects.

• Assists in product photography including preparation and coordination

• Assisted with setting up screen-printing jobs digitally and manually.
• Digitally and manually organize file artwork for each screen-printing job.
• Act as liaison between screen-printing customers and design team for questions regarding production art timelines and project status.