Eric Crawford

• UX Lead for team of front-end developers and designers.
• Manage UX initiatives for 19 sites, delivering over 100 projects per year.
• Cultivate user-centered design solutions through wire frames, functional prototypes, activity diagrams, and usability research.
• Experience with different platforms and technologies for building complex, highly dynamic, transactional, data driven, or content managed sites.
• Key evangelist for integrating and maintaining web analytics and customer experience tools to enhance solutions, empowering business stakeholders for planning and decision making.
• Lead Tealeaf administrator and event analyst, enhancing visibility into UX and technical issues for end users across eight websites.
• Develop and maintain CSS, HTML, javascript, design, and development standards from prototype to production.
• Manage stakeholder requests and expectations from technical, marketing, and customer service teams to ensure objectives were achieved.
• Implemented usability process and methods. Conducted research, testing and analysis for 30 labs.
• Spearheaded voice of customer (VOC) implementation and process to drive priorities and solutions for decision makers.
• Led accessibility efforts toward producing the first 508 compliant site at Florida Blue.