Jeremy Erickson

I collaborate with the Visual Marketing Team to invent new POP, fixtures and other visual opportunities that will elevate the brand across Moto, Bike and Lifestyle - all to tell the Fox story. I create standards, guidelines and directives for teams to follow as well as space planning environments for the team to execute with a consistent brand voice.

• Freelance brand development, illustration, design concepts, final art files, CAD drawings and construction documents for trade show marketing events and activations which focus on the total customer experience.
• Designed 100+ branded product and environment renderings using advanced techniques with 3D form, design, composition, color theory, photography & typography.
• Executed 55+ graphic design projects from conceptual ideation through final production for Adobe, Aruba, Cadence, Cisco, Google, SanDisk and more.
• Designed 100+ visual presentations in collaboration with the creative team for pitches and RFPs that articulate design concepts effectively to both internal and external audiences.

I provide graphic design support to the Merchandising team. Responsible for assisting in the production of seasonal visual updates for all retailers, including visuals, lightboxes, graphic strips, endcaps, display units. I also update existing graphics across multiple markets and supports and works closely with the Visual Merchandising team to ensure the department runs smoothly.

• Layout - Seasonal visual updates for multiple retailers with varying visual sizes
• Builds print ready files for direct submission to print vendors, complete with all necessary elements and spec sheets
• Maintains working calendars and timelines to ensure timely and rollouts of all materials
• Archive files and images- maintains in-house archive of seasonal updates (seasonal visuals, seasonal price strips, past projects, etc.)
• Create, develop and/or adapt visuals according to each launch or institutional purpose
• Anticipate visuals POS needs before shootings to determine requirements
• Test graphics across various media in the POS area
• Cooperates with 360° internal & external stakeholders to guarantee a consistent brand’s expression
• Create guideline for the countries to guide them in the use of visuals in POS
• Build and deliver communication tools, within the right timing and budget

• Freelance Environmental Design to include retail environments, events, window displays, signage, fixture and graphic design.
• Created concept renderings, structural drawings, design & material specifications, design intent documents, build guides and space plans on time and on budget using SketchupPro, Keyshot and Keynote.
• Within 3 months, executed 35+ design projects for VANS including collaborations with Marvel, Disney and Van Gogh Museum properties.

• Collaborated with and managed a creative team of 3 full time exhibit designers to articulate design concepts and develop custom fabricated and modular (BeMatrix, Aluvision, Octonorm) trade show exhibits.
• Created over 12 unique custom and modular exhibit design drawings using advanced materials and fabrication/construction techniques within a built environment.
• Balanced workload of over 50 time sensitive projects across a creative team of 3 full time designers.

• Collaborated with and managed a creative team of up to 5 full time & 5 freelance designers to articulate design concepts of 3D environments and trade show exhibits including interactive touchscreen & media experiences.
• Created award winning branded trade show exhibit designs that generated over $1.6 million in annual revenue.
• Allocated creative resources and balanced work flow for over 400 design projects annually.
• Executed design work from 10 account executives which exceeded the 2016 revenue goal of $5.5 million by over $500K.
• Designed large format graphics, exhibit signage, brand guidelines, print collateral, presentation decks, touchscreen UI and online marketing assets.

• Created and rendered original 3D custom modular exhibit designs and graphics in a competitive and speculative business environment that generated over $500K in revenue.
• Assess client marketplace to understand competitive environment and effectively translate marketing objectives into tradeshow marketing strategies.
• Work directly with Director and Executive level clients to manage creative projects from concept to completion.
• Collaborate in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
• Responsible for leading discovery meetings, structural design, graphic design, design presentations, production art, CAD specifications and department job scheduling.

• Created and rendered original 3D custom modular exhibit designs and graphics in a competitive and speculative business environment that generated over $1 million in revenue.
• Assess client marketplace to understand competitive environment and effectively translate marketing objectives into tradeshow marketing strategies.
• Work directly with Director and Executive level clients to manage creative projects from concept to completion.
• Collaborate in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
• Responsible for leading discovery meetings, structural design, graphic design, design presentations, production art, CAD specifications and department job scheduling.

• Created graphic compositions for marketing program.
• Responsible for pre-press, printing CAD files, color prints and posters from a wide variety of digital files.
• Also responsible for troubleshooting of files and computers, scanning and archiving CAD plots to CD-ROM.

• Designed, produced and installed vinyl banners, vehicle lettering, graphics, logos, sandblasted and neon signs.
• Managed production and installation processes.
• Sourced and coordinated with vendors/subcontractors to complete production process.