Energy Return II

Design started in April. 2011

At that time, led by Apple's design, the whole industry raised a integrated design and environmental design trend. And at the same time, architectural industry waved parametric design. This project is the best practice for me to understand this trend.

After understand the last generation, analyze and refine the good and worse, some of them should improve, some should be a brand new thinking. Based on the industry trend, and the previous generation key man-machine principled. Visualization outsole and futuristic/ breathable upper Is the focus of this design.

Eric Chen ...
Senior Footwear Designer - Adidas Core Ho Chi Minh City, Vietnam