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Footwear Category Designer for adidas Originals

Erik Hernandez

Portland, OR
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  • About
  • About

    I am a footwear designer looking to gain career experience with a forward-thinking company that wishes to strengthen their team with a driven and creative individual.

    + rapid visual communication through sketching and rendering

    + understanding of both hard and soft goods design

    + detailed and complete technical packages and blueprints

    + comprehensive pullover and flat pattern revisions

    + knowledgeable in materials and manufacturing processes

    + concern for consumer desires as well as product details and quality

    + research and acknowledgement of trends while aiming for new directions

    + ability to present to groups clearly and effectively

    + prepared to question boundaries and push limits to get desired results

    + experience working with/in factories in Asia

    + willing to travel

  • Education
    • BS Industrial Design
      Arizona State University
      2003 - 2007
      Summa Cum Laude 3.96 GPA Dean's List 2003-2007 IDSA Student Merit Award Winner 2007
  • Experience
    • Footwear Category Designer - adidas Originals
      adidas
      Mar 2014 - Present (8 years 10 months)
    • Senior Designer - adidas Originals
      adidas
      Oct 2012 - Mar 2014 (1 year 5 months)
    • Footwear Designer 3
      Vans
      Mar 2011 - Oct 2012 (1 year 7 months)
      Lead Designer for LXVI
      - Responsible for designing a product line for a new category based on the mainstream action sports consumer
      - Create product that ties brand heritage into modern day construction and design
      - Design approximately 3-4 new styles seasonally
      - Color and materialize all product (including CUDs, MUDs, and SMUs) on a seasonal basis
      - Work with marketing and line management to ensure a cohesive category message
      - Assist development with finding/implementing new technologies and manufacturing processes
      - Work directly with key accounts (Foot Locker) to ensure all needs are acknowledged
      - Travel to Asia to oversee revisions on product and manufacturing
    • Footwear Designer
      K-Swiss
      May 2006 - Mar 2011 (4 years 10 months)
      Theme Development Manager - May 2010 to March 2011
      - Developed quarterly themes and product concepts with Product Management and Marketing
      - Directed projects with outside agencies in creation of internal/external collateral pieces
      - Produced product line presentations used for global sales meetings

      Lead Designer for Youth Culture division - KS - May 2009 to March 2011
      - Responsible for creating new aesthetic style and brand direction for skate-inspired product line - Responsible for quarterly CUDs and MUDs on all new and existing styles
      - Chose direction for color and materials to ensure a cohesive line
      - Created product line themes, briefs, and line architecture
      - Presented briefs and product at department and sales meetings
      - Worked directly with sponsored athletes
      - Traveled to Asia to oversee revisions on product line and athlete-specific product

      Designer for Lifestyle product - October 2007 to March 2011
      - Worked directly with PLMs on creating category-specific color palette and material direction
      - Designed key styles for Men’s line and all new Women’s and Kids’ product
      - Responsible for quarterly CUDs and MUDs on all new and existing Women’s and Kids’ styles
      - Assisted PLM with Women’s and Kids’ line architecture and SKU count management
      - Traveled to Asia to oversee revisions on product and discuss materials/processes with vendors

      Internship Coordinator - January 2008 to March 2011
      - Maintained relationships with several design schools to assist with internship program
      - Reviewed portfolios and interviewed students for internship positions
      - Mentored, assigned projects, and ensured interns understood processes and requirements

      Freelance Designer - May 2006 to October 2007
      - Designed price point product for Special Make-Up division
      - Produced graphics for use on Kids’ product
      - Completed Photoshop corrections and manipulations to avoid producing unnecessary samples
    • Product Designer
      InnovationSpace, ASU
      Jan 2006 - May 2007 (1 year 4 months)
      Sponsored project for Herman Miller Healthcare with the task of researching and noting areas in the healthcare market that have been overlooked and create a brand for the Herman Miller family that acknowledges the gap. Design a product for the brand that resolves issues found in the medical environment for healthcare workers, patients, and/or loved ones.
  • Awards

    IDSA Student Merit Award Winner 2007

  • Affiliations

    IDSA ASU Chapter President 2006-2007

  • Skills
    • Footwear
    • Fashion Design
    • Product Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @erikhernandez, member since 2013
      • Followers 42
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