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Graphic Designer / Social Media Manager

Erin Bloxham

Duluth, MN
drsl.org
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  • About
  • About

    My work as a Graphic Designer began in 2003 in all forms of printed media; magazines, postcards, brochures, and developing corporate identity (logos). Since 2005, I've gained experience in the screen printing and embroidered emblems industry learning a whole new world of graphic design from patches to screen printing to direct embroidery and vinyl banners.

    I've used my knowledge of GSUSA and BSA licensee guidelines which are fundamental in working directly with these organizations to enhance these business relationships.

    My strengths in these areas were rewarded with my advancement to Promotional Director in 2007. My new responsibilities included marketing our company to new customer bases; increasing our presence within our current customer bases; scheduling and following through with new promotions, specials and ad campaigns. In 2011, I began managing the company's social media avenues.

    I have a diverse list of job duties and responsibilities and I am confident I do them very well. My specialties include:

    -Creative art design

    -Ad campaign development and implementation

    -Social Media Management

    -Product design and marketing

    In addition to my work as a graphic designer, I am an active volunteer board member of the Duluth Recreational Soccer League (DRSL). As such, I play an instrumental role in its success by leading our efforts in creating an independent website, setting up and managing the league's Facebook page, and helping in organizing each season (scheduling fields, recruiting players, etc). Additionally I support the league as the Sponsorship Coordinator, which involves obtaining and retaining sponsors for each team.

    In 2013, I was the Race Director of DRSL's first Neon Shuffle 5K Fun Run fundraiser where we raised nearly $5000 for the league, $2000 of which we donated to Courage Kenny Rehabilitation Center of Duluth's power wheelchair soccer program.

  • Education
    • AAS Graphic Design
      Duluth Business University
      2002 - 2003
      Graduated Salutatorian with 3.89 GPA
    • AA Fine Arts
      Lake Superior College
      2000 - 2002
      Member Phi Theta Kappa Graduated with 3.77 GPA
  • Experience
    • Portrait Artist
      Portraits in Pencil
      2000 - Present (26 years)
      Portraits drawn in pencil from photos. Beautiful renditions or your loved ones or friends and likeness is guaranteed!
    • Graphic Designer
      Rebel Ink Printing
      Saint Paul, MN
      Jan 2016 - Mar 2017 (1 year 2 months)
      -Graphic designer and Social Media Manager in a screen printing company.
      -Developed designs for screen printing and embroidery.
      -Prepared customer-supplied artwork for production
      -Output art for production
      -Developed customer proofing system
      -Created new designs for online retail baby clothing line.
    • Retail Manager
      Bentleyville, Tour of Lights
      Duluth, MN
      Sep 2012 - Dec 2015 (3 years 3 months)
      Bentleyville, Tour of Lights is a holiday light display which started from the passion of one man who found joy in watching passerby's reactions to the holiday lights in his front yard. It grew into an annual event that now has over 240,000 visitors each season and lasts approximately 35-40 days.

      I was a part of Bentleyville beginning in 2005, helping with setup, working during its open period in various places throughout the walk-through. After taking a few years off, I returned as the Retail Store Manager. This increased my responsibilities far beyond what I originally expected but have very much enjoyed watching it all come together from the beginning of setup to the last night of each season.

      In 2013, I successfully increased sales to $133,000, up from $100,100 in 2012 even with a drop in visitors due to weather related closings during the season; 2014 saw an even larger increase in sales.

      As Retail Store Manager:
      -Driven to successfully increase sales annually
      -Effectively made changes in procedures to increase efficiency
      -Responsible for creating designs for store merchandise
      -Assist in selecting and ordering merchandise
      -Inventory and POS Management
      -Assist in store set-up; develop effective store layout
      -Supervise volunteers
      -Manage work schedules
      -Experience in set up of holiday light display event which brings in approximately 200,000
      visitors annually
      -Assist with maintaining active Facebook account
    • Graphic Designer/Promotional Director
      Advantage Emblem & Screen Printing
      Duluth, MN
      Jul 2005 - Dec 2015 (10 years 5 months)
      -Responsible for developing creative designs for screen printing, embroidery, embroidered patches.
      -Designed and laid out art for vinyl banners.
      -Followed through with each step of vinyl banners from concept to finished product, including art development, output, banner printing, hemming/sewing & grommeting.
      -Designed & developed new promotions for target audiences.
      -Created print materials for promoting company's brand.
      -Generated ideas and implement plans for reaching existing and new customer bases.
      -Oversaw design, output and print production of 70,000 run catalog annually.
      -Oversaw design, output, press checks and print production of 2,000 run Girl Scout catalog and 5,000 run Camp catalog annually.
      -Maintained strong understanding of current changes to BSA & GSUSA licensee guidelines.
      -Managed company's social media accounts.
      -Special events committee member planning, designing, merchandise selection, set up and operation of special events annually, such as Grandma's Marathon, American Birkebeiner, NorthShore Inline Marathon, Duluth Huskies Baseball Club.
    • Graphic Designer
      PS Advertising & Marketing
      Superior, WI
      2004 - 2005 (1 year)
      Created marketing and advertising printed media for clients to promote their businesses, events or specials. Developed corporate identity/logos.
    • Fire Truck Maintenance
      United States Air Force
      1994 - 1996 (2 years)
  • Skills
    • Content Strategy
    • Graphic Design
    • Social Media Marketing
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @erinbloxham, member since 2014
      • Followers 2
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