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e
Graphic Designer

Erin Dela Cruz

Singapore, Singapore
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  • About

    Career objective is continuously served as a graphic designer/artist and perform best in professional dexterity in the respective field. Has the enthusiasm to learn and participate in different design activities to develop skills more. Innovative and updated with current design trends and issues, capable of manual model making and mock-ups using different materials, flexible, has a good judgment, attentive to details and has a strong desire to participate in a high-energy, motivated team.

  • Education
    • Bachelor of Science Industrial Design
      Mapua Institute of Technology
      2002 - 2006
  • Experience
    • Graphic Designer
      MyRepublic Limited
      Singapore
      Jun 2014 - Present (12 years)
    • Graphic Designer
      Molotov Creative Consultants Pte. Ltd
      Singapore
      Oct 2010 - May 2014 (3 years 7 months)
      * Work on hotels, bars and restaurant branding/corporate identity.
      * Conceptualise and design logo, menus, packaging, stationeries and print collaterals such as banners, flyers, posters, brochures.
      * Responsible in design adaptation, amendments and artwork resizing.
      * Handle projects for India, Indonesia, Malaysia, Hong Kong and Singapore.
    • Senior Graphic Artist
      General Advertising, Inc.
      Makati, Philippines
      Aug 2006 - Apr 2010 (3 years 8 months)
      * Present design concept for major clients such as SM Supermalls.
      * Provides layout collaterals such as Tenant Ad Broadsheet, Print Ads, Magazine/Catalogue.
      * Prepare other related collaterals when needed.
      * Responsible for the overall look of the assigned project.
      * Approves digital color proofs and make an adjustment if necessary.
      * Attends design meetings to meet the client preferences and suggest the best feasible options to produce the best concept.
      * Accomplish the process required in printing to produce press-ready or final artwork.
      * Produce new extraordinary material for logo designs.
  • Industries
    • Advertising
    • Food & Beverage
    • Services
  • Skills
    • Branding & Corporate Identity
    • Graphic Design
    • Product Design
  • On Coroflot
    @erindc, member since 2014
    • Following 2
    • Followers 1
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