Elizabeth Savanella

Professional Illustration credit on 15 full color picture books and activity books with worldwide distribution.

developing freelance relationships to drive personal Illustration and design business including world renown clients such as Hallmark, Usborne Books, Houghton Mifflin, Middle School Moguls, Reader’s Digest and Cricket Magazine.

Professional Illustration credit on 15 full color picture books and activity books with worldwide distribution.

Formulated and streamlined artwork for customizable books including following detailed layering conventions to facilitate programming.

Illustrated interactive activity sets that provide high quality imaginative play value.
Formulated visuals for phone apps and websites that clearly communicated functionality and usability.

Liaised with programmers to build art files used to make customizable books that allow children to see themselves represented.

engaging trend research, art and design and dimensional product development.

Studied trends through research, trade shows, and comp. shopping to identify and present contemporary, marketable designs.

Conceptualized, fabricated and presented pitches & mood boards demonstrating viable trends and marketability.

Formulated visuals for phone apps and websites that clearly communicated functionality and usability.

Handled full life cycle product development to enable companies to bring lines of top-quality product to market.

Coordinated and directed sample creation to achieve timely approvals and delivery of product.

Designed 4 complete lines a year with 20-50 SKUs per line that consistently blew past sales projections.

Enabled new business focusing on user centric product that brought in highest dollars per SKU 6 years in a row.

Built and maintained library of product templates including dimensional turnarounds streamlining the design process company wide.

Created workable artwork for decals, die cuts, screen prints, 4C printing & specialty printing to ensure finished product was as close as possible to envisioned design.

Devised unique bespoke art and product formats to modernize brand identity.

Guided sculptors, seamstresses and printers in creation of prototypes for clear visualization to drive new business.

Focused on attractive and functional product design that clearly communicated usability at store level.

Devised creative storytelling through copy and unique gift formats that encourage tradition and collectability.

Brought awareness to environmental issue by creating product to educate consumers and contribute 10% of sales to the cause.

Spearheaded design for national key accounts including Disney, Mattel, Toys R Us, MGA, American Greetings and Nickelodeon.

Handled full life cycle product development to enable companies to bring lines of top-quality product to market.

Designed 50-150 SKUs per line on a fast paced fashion production schedule to get fresh and trendy toy and dress-up product in the hands of buyers and consumers.

Created workable artwork for decals, die cuts, screen prints, 4C printing & specialty printing to ensure finished product was as close as possible to envisioned design.

Infused creativity into licensed product while following strict brand guidelines to ensure satisfaction from licensors and buyers alike.

Guided and managed a team of 3 Jr. designers and 2 overseas product developers to produce and ship attractive product on time and within budget.

Taught and trained new employees to follow standard practices and work toward creating a seamless workflow.

Guided sculptors, seamstresses and printers in creation of prototypes for clear visualization to drive new business.

Focused on attractive and functional product design that clearly communicated usability at store level.

Formulated visuals for websites that clearly communicated functionality and usability.

Created all graphics for visual identity of 4 brands with varied themes.
implemented designs for trade show displays
Designed all labeling, promotional and marketing materials for all brands.
Standardized sales sheet and order form visuals.
Retouched photoshoots to convey the correct mood and best possible presentation on all materials.
Maintained showroom keeping samples organized and easy to locate.