Eunice Choi

•Designed computer and hand-rendered graphics for Old Navy Girl’s/Toddler Girl’s Department •Worked closely with knit designers and merchants to develop visual identity, consistent branding, and proper merchandising •Identified trend and direction through market research •Assisted in created seasonal concept boards illustrating trend, color, and styling •Created accurate art files for development to ensure proper execution •Comment on all strike offs and lab dips for graphic tees in a timely manner •Develop and enhance reference library to allow prompt and easy access

•Illustrated chalkboards and maintained the visual quality of multiple San Francisco stores •Created signage and in-store/external marketing •Use independent judgment to effectively manage multiple projects within strict timelines •Opened stores throughout the region as graphic/chalk support

•Designed promotional material for music events, parties, and massive bike rides/races •Prepared designs for print and corresponded directly with the printing company to ensure satisfaction of workflow

•Designed and created art primarily for O'Neill Junior's T-shirts but also sportswear categories such as fleece, woven, knits, and accessories •Produced concepts and artwork that represented the style of O'Neill girl •Researched for inspirations and forecast trends influencing designs in action sports •Assisted in maintaining graphic archive in an organized manner to allow prompt access •Completed detail oriented art files for production to ensure vision is clearly represented.