Maria A Diaz

As a multicultural and award-winning graphic designer, art director and advertising professional, my work has been dynamic and strategic brand-building creative for large and small companies, both retail and institutional. Eureka Design have served as an outsource for other agencies, including some internationally recognized firms. My rule is to Re-think it all! always moving forward giving my clients fresh an innovating ideas.

In charge of Refuel’s Agency branding and strategic communications, I was in charged of the execution various branding projects, including Power point presentations, website design, social media, landing pages etc, I was also creative lead/project manager for clients and Ad Agencies directing campaigns and photo-shoots for Multicultural campaigns.

Design print materials, social media and marketing campaigns to promote all year long events on the Humanities center at UCSB. Responsible to update and create web content digital assets, simple video editing. In charge of updating their webpage and social media content.

Managed a team of 2 designers and 2 copywriters and translator for the production and design of catalogs, monthly brochures, social media and web communications.
Provide the creative direction for photography and styling (e.g., photo shoots, some video), print materials including monthly brochures, product packaging and social
media. In charge of monthly press checks supervision.
Achievements:
• Lead re-branding including new identity and creation of a brand book
• Built positive and creative work environment with functional processes through
goal-setting achievements.
• Built in-house photography studio to minimized cost and improve budge utilization.

Led design direction for all printed & web related communications for the company Urban Home.

• Design weekly newsletters with strategic promotions, Create print ads, postcards, flyers and in-store and outdoor signage.
• Delivering strategic communication solutions to help Urban Home reach their goals & Communications objectives.
• Updating Urban Home Website as necessary, graphics, design & photography Using CMS system.
• Ensuring that our creative product remains leading edge and ahead of our competition.
• Responsible for the photography of new products & advertising campaigns and social media.

Led Design direction, coordinated the design and production of an Art Magazine, Brand developer etc.

Creative director for the ARTERIA Magazine, visual concepts and contents.
Creating design products for several clients in the art industry, Music CD’s design etc.
Repositioned and developed new marketing campaigns for local companies.
Creating Brand ID for Trade shows and fairs.
Designed numerous logos and branding.